Who We Are

We build influence and deliver impact. We are MSL.

Leading Change in Asia

MSL is Publicis Groupe's strategic communications and engagement consultancy. With 1500+ professionals and 41 offices, our Asia team has the largest footprint in Greater China, India and the rest of the region. We create insight-driven, integrated campaigns that deliver impact.

To lead the change in our industry, we brought together local, best-in-class agencies and invested in a diverse set of talent to re-define marketing communications in Asia.

Our uniquely combined capabilities made us more than a public relations agency, following our three guiding principles of INSIGHT, INTEGRATION and IMPACT (i3). i3 - make us more than a public relations agency. underpins everything we do, and helps companies thrive in a hyper-accelerated world, where change is the only constant. 

Our vision for the communications industry has made us Asia’s most awarded PR consultancy, however, our story doesn't end there. We have created an agency that offers a platform for top-performing talent to grow and evolve, and continue to lead the change.

Our Guiding Principles

Our communication strategies are founded on strong, defensible insights. MSL in Asia has two dedicated Centres of Excellence (CoE) that are equipped with best-in-class research, data and tools.


We deliver effective campaigns and reach target audiences across multiple channels with the use of paid, earned and owned media. Our multiple creative hubs also enable us to be boundless in our content creation and solutions. 

We create impact that goes beyond delivering results. We pride ourselves on delivering measurable results which support our clients’ business objectives and move the needles of their organizations.

Our Brands in Asia

Communications specialists and trusted advisors for brands and businesses. Message-focused and channel-agnostic, with core capabilities in traditional, digital and social media.

One of China’s largest PR and integrated marketing agencies with 500+ communications professionals.

Award-winning, full-service experiential experts creating and delivering outstanding live experiences and corporate events.

Award-winning and leading communications consultancy which specializes in the technology sector in India.

An international, world-leading strategic corporate communications consultancy. Asia presence in India and Japan, with headquarter in Germany.


Our Culture

Our people-centric approach underpins MSL’s culture and everything we do.

From campaigns that move audiences, to treating clients and colleagues with understanding and transparency, “Have Heart” is the red thread that connects who we are and what we do at MSL in Asia.


Most Awarded Consultancy in Asia

In 2016, MSL was once named Asia-Pacific Network of the Year by PR Week Awards Asia. In 2015, the agency was honored by the Holmes Report as "Digital Consultancy of the Year” in Asia. Since 2012, MSL in Asia has been recognized as “Agency of the Year” by The Holmes Report, RAGAN & PR Daily’s Ace Awards and twice by PRWeek Awards Asia.
Our groundbreaking work has led to over 100 campaign wins from leading public relations, brand management and marketing industry associations in the last five years alone.