Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we shared insights on the Careerist archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China. Today, we’ll share our analysis on the Hedonist.
The Hedonist: Me and My Family
To Hedonists, the definition of success is to lead a peaceful life with little to no pressure or competition. Goals do not exclusively apply to career, but also to their personal life and development. Hedonists usually don’t have a clear career plan. This career profile will sacrifice their careers for their family and quit a job if they feel their private lives are suffering.
A Focus on Relationships
Collective values are fundamental to Hedonists. Of the four profiles, this group is the most traditional and the one who listens to their parents the most. Hedonists put more emphasis on relationships than the other profiles. They prefer teamwork over individual work and want to develop new friendships in the workplace. Conflicts are strongly disliked and they long for superiors who show kindness and sympathy.
SOEs Provide a Fitting Work Environment
Of the four types, Hedonists are most loyal to their employer, and they are most tolerant of “boring” work. Hedonists typically prefer to work in state owned enterprises since they tend to be associated with secure employment, stability and work-life balance. Hedonists put an emphasis on enjoying little, everyday things; another area where state owned enterprises score relatively high. Compared with other profiles, Hedonists also focus more on the physical attributes of the workplace.
Entrepreneurial Type: The Romantic Entrepreneur
The Hedonist’s entrepreneurial dream is to establish and own a small-scale lifestyle business, for example a coffee shop, a small hotel or a boutique where they can sell curated books, flowers, handicrafts or other “things they love”. They commonly talk about their ideas with friends during late nights while studying for an exam. Hedonists have a slightly naïve attitude to starting a business; it is seen as a hobby and a way of self-fulfillment, where they can make friends rather than enjoy the actual business aspects or as an outlet for hard work.
Next week, it is those who long to live an exciting life – the Adventurist.