MSLGROUP India launches their latest report titled “The 2012 Bloggers Mindset Report. This paper shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the opportunities and challenges brands face when it comes to building relationships with these key digital influencers.
The survey was conducted during New Delhi’s first Blogathon on May 26, 2012, in partnership with Blogathon India. This high-impact meet provided a unique opportunity for brands to engage with bloggers who have become very influential in this age of social media. Read More>>
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we shared insights on the Careerist archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China. Today, we’ll share our analysis on the Hedonist.
To Hedonists, the definition of success is to lead a peaceful life with little to no pressure or competition. Goals do not exclusively apply to career, but also to their personal life and development. Hedonists usually don’t have a clear career plan. This career profile will sacrifice their careers for their family and quit a job if they feel their private lives are suffering. Read More>>
Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we launched our most recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China, which provides insights on upcoming graduates in tier one Chinese cities.
One of the most important findings from our graduate interviews that we shared in our last post is that Generation More is not homogeneous. While this group shares many similarities, experiences and influencers, they are also separated by different values and aspirations. We have categorized Generation More into four archetypes: the Careerist, the Hedonist, the Adventurist and the Idealist. Read More>>
Attracting talent in China is a major challenge for multinational companies today, and we often hear that for many businesses it is the biggest challenge for growth in what is, arguably, one of the most important markets in the world.
So we decided to engage the graduates of tomorrow to understand characteristics, influencers and drivers when it comes to making decisions about their careers. Read More>>
Once upon a time, India existed in popular imagination as a patriarchal country steeped in tradition, in which Indian women were perceived as demure. For earlier generations, including Indians in their 50s or 60s, imagining an alternate reality, for Indian women was impossible.
Today, the young urban Indian woman has come out of her shell and there seems to be no looking back. From a ‘home maker’ she aspires to be a ‘breadwinner’. As more women enter the workforce, take home fatter pay packets and become independent, an increasing number are investing in flats, cars, two-wheelers and finance. Read More>>
There’s a song I can’t get out of my head. It goes something like this: Why this kolaveri, kolveri, kolaveri di…
For those of you who don’t know Tamil, a South Indian language spoken by the natives of Tamil Nadu province, kolaveri means ‘murderous rage’ and all of India has been humming the song for the past few months.
It’s an immensely catchy number that uses ‘Tanglish’ (Tamil-English) liberally. It’s about an emotion that all of us identify with – heartbreak. And the lyrics are fun. Read More>>
An intriguing social movement unfolded across India over the last eight months. A frail, 74-year-old Gandhian, Anna Hazare, launched an agitation for a strong anti-corruption law and an independent authority that would investigate charges against ministers and the bureaucracy.
As the government resisted, Indians across geographies and communities rallied in support of Hazare and forced Parliament to relent. There were rallies and hunger strikes everywhere as the middle-class, fed up with having to pay bribes for even basics like a birth certificate, vented its ire. Read More>>
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MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.