In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags.
Communications experts nowadays increasingly rely on social networks to create buzz around a campaign and build brand awareness in the long run. The fastest-growing micro-blogging website, Twitter, is a key lever to that development: it has around 140 million active users and generates 340 million tweets per day. To engage this vast audience which constitutes an important client base and has a considerable influence on public opinion, companies were quick to open an account, in an effort to increase consumer reach and raise their corporate profile. If social media have since become an indispensable element to any successful PR strategy, there are still doubts about their usefulness in financial communications. Read More>>
Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and a social network for status updates (Twitter); a social network for professionals (LinkedIn), a social network for curators (Pinterest), and a social network from Google (Google+); not to mention a parallel universe of social networks in China (Renren, Weibo, Youku); it seems almost impossible to imagine how the social network of the future will be different from the rich diversity we have today. Read More>>
Stephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform. Read More>>
Sweden was the first country to hand over its official twitter account to citizens. Each week a different Swede gets to run @Sweden, the ‘world’s most democratic Twitter account’, showcasing the skills, opinions, lifestyles and experiences that make the country what it is. The initiative kicked off on December 10, 2011, with the first ‘curator’ being Jack Werner, a writer-editor. Since then, there have been five other faces of Sweden, ranging from an advertising executive and an organic sheep farmer to a coffee-loving lesbian trucker.
The project, christened ‘Curators of Sweden’, has as its rationale. By means of the various curators’ narrations, not one Sweden is conveyed, but several. Read More>>
I was recently quoted in a Mashable article on the culture of Twitter.
As Twitter becomes mainstream, not only in the US, but also in several other countries, its changing from a community frequented by early adopters to an utility used by the masses.
As Twitter becomes more of an utility, it ceases to have one community and one culture. Each one of us curate our own community on Twitter, by following friends, strangers, celebrities, news feeds or hashtags.
Specifically, each hashtag is its own community, with its own culture. For instance, #wheniwaslittle and #scrm have distinctly different cultures, withdistinctly different participants and norms or participation. Read More>>
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.