The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.
Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine. Read More>>
What is The City 2.0?
In 2012, TED announced a new platform, The City 2.0, to crowdsource ideas on how cities can be better equipped for the future, encourage collaboration and to inspire urban citizens to take action. Ten of the best ideas would be awarded $10,000 each to kick start change.
As Nate Berg, staff writer at The Atlantic Cities said:
“TED unveiled a new website that aims to crowdsource ideas on city-focused projects and award mini-grants to enable the best ones.” Read More>>
Imagining the Future of Social Networking
Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and a social network for status updates (Twitter); a social network for professionals (LinkedIn), a social network for curators (Pinterest), and a social network from Google (Google+); not to mention a parallel universe of social networks in China (Renren, Weibo, Youku); it seems almost impossible to imagine how the social network of the future will be different from the rich diversity we have today. Read More>>
In this interesting TED Talk, Melinda Gates talks about three lessons non-profits can learn from Coca Cola , whose ubiquitous global network of marketers and distributors ensures that every remote village wants — and can get — a Coke –
1. Coca Cola uses real-time data to measure progress and create a feedback loop even in remote markets.
2. Coca Cola taps into local entrepreneurial talent to create solutions that are appropriate for the local market context.
3. Coca Cola creates demand for its products by understanding the kind of life people want to live in each market and associating itself with these aspirations. Read More>>