If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing.
Founded by former eBay president Jeff Skoll, Participant Media is a production house that uses powerful stories to inspire and energize people to take social action. The company has produced documentaries and films including An Inconvenient Truth, Food Inc., A Place at the Table and Waiting for Superman which tackle meaningful causes including global warming, quality of food and state of education in the U.S. After attracting viewers, Participant Media mobilizes them to act through social action campaigns, which live on the studio’s digital platform TakePart.
We have been celebrating in Asia since MSLGROUP was awarded a SABRE Award for PR Service of the Year in North America for PurPle. To learn more about this prestigious recognition and what it means to MSLGROUP Asia, we visited the Shanghai office and fired a couple of short questions to some team members – starting off with Liki Qin,Senior Associate, MSL China.
Hi Liki! What do you know about PurPle?
PurPle means taking communication to the next level. It’s about putting people at the center of the strategic communications process, and helping unlock a company’s purpose. This, partnered with engaging communication, helps people engage more with brands. Read More>>
On the morning of April 7th 2013, a bunch of MSLGROUP Asia’s senior managers convened around the coffee area in a conference room in Singapore, introducing each other and swapping common client stories in anticipation of what I for one, expected to be a rather dry summit on systems and processes. How wrong we were! The four day summit prompted intense discussion and innovative case studies delivered with innovation and passion – reflecting one of our key goals of being an unbound source of creativity and engagement. Read More>>
In July 2012, Seattle’s Museum of History and Industry (MOHAI) and Pabst Beer invited people to participate in the restoration of the iconic Rainier Beer sign, by completing a series of online challenges at RestoretheR.com.
“Dubbed “Restore the ‘R,’” the campaign relies on community engagement to help spread the word about the fallen icon and a recent effort to give it the renovations it deserves.” Read More>>
Intel uses iQ, its dedicated branded social curation platform, to curate content from influencers and employees on how people are using technology in inspiring ways, and to showcase technology’s impact on media, life and the planet.
The iQ algorithm sources content from vetted online sources based on social popularity. Then, it crowdsources the most popular content amongst Intel employees based on what they are sharing publicly, and publishes links and excerpts from them, along with original commissioned content from sources like Intel Free Press and Intel’s Creators Project. Read More>>
The run-up to MSLGROUP India’s Cricket Tournament in Mumbai started days in advance with the teams coining innovative names for themselves and strategising for the game. As the D-day drew closer, the excitement was palpable with competitive teams such as Honey Bunnies, Veer Spartans, Mumbai Dakoos , MSL Avengers, Balle Balle, MSL Bonds X1, Khiladiyon ka Khiladi – K3 and Red Stallions gearing up for the battle royale. Read More>>
In response to a rise of gay youth bullying and suicides in the U.S., Dan Savage and Terry Miller created the It Gets Better Project, soliciting personal stories from LGBT adults and allies to let LGBT teens know that life gets better.
It has been a while since I came back from my Engagement Stay at ICL MSL as part of my Asia Mobility Experience. I’m still missing the lovely colleagues, the vibrant office, the delicious food and my time in Taiwan!
Action never stops at ICL MSL. After a hectic week of events, the team would gear up for a whole new set of events the following week. I was totally impressed by the energy of the ICL MSL team, no wonder they are the most popular agency in Taiwan! Read More>>
Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
