The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.
Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine. Read More>>
As the leading PR- and communications network in Asia, all MSLGROUP employees are encouraged to continuously develop our skills, knowledge and capabilities – and to explore new insights that will allow us to become trusted advisors to all our clients.
In the past year, Myanmar has been the center of international attention. As the newest emerging market to open itself up for foreign investments, it is a region of interest for several of our clients, including P&G. Read More>>
If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing.
Founded by former eBay president Jeff Skoll, Participant Media is a production house that uses powerful stories to inspire and energize people to take social action. The company has produced documentaries and films including An Inconvenient Truth, Food Inc., A Place at the Table and Waiting for Superman which tackle meaningful causes including global warming, quality of food and state of education in the U.S. After attracting viewers, Participant Media mobilizes them to act through social action campaigns, which live on the studio’s digital platform TakePart.
We have been celebrating in Asia since MSLGROUP was awarded a SABRE Award for PR Service of the Year in North America for PurPle. To learn more about this prestigious recognition and what it means to MSLGROUP Asia, we visited the Shanghai office and fired a couple of short questions to some team members – starting off with Liki Qin,Senior Associate, MSL China.
Hi Liki! What do you know about PurPle?
PurPle means taking communication to the next level. It’s about putting people at the center of the strategic communications process, and helping unlock a company’s purpose. This, partnered with engaging communication, helps people engage more with brands. Read More>>
On the morning of April 7th 2013, a bunch of MSLGROUP Asia’s senior managers convened around the coffee area in a conference room in Singapore, introducing each other and swapping common client stories in anticipation of what I for one, expected to be a rather dry summit on systems and processes. How wrong we were! The four day summit prompted intense discussion and innovative case studies delivered with innovation and passion – reflecting one of our key goals of being an unbound source of creativity and engagement. Read More>>
In July 2012, Seattle’s Museum of History and Industry (MOHAI) and Pabst Beer invited people to participate in the restoration of the iconic Rainier Beer sign, by completing a series of online challenges at RestoretheR.com.
Intel uses iQ, its dedicated branded social curation platform, to curate content from influencers and employees on how people are using technology in inspiring ways, and to showcase technology’s impact on media, life and the planet.
The iQ algorithm sources content from vetted online sources based on social popularity. Then, it crowdsources the most popular content amongst Intel employees based on what they are sharing publicly, and publishes links and excerpts from them, along with original commissioned content from sources like Intel Free Press and Intel’s Creators Project. Read More>>
The run-up to MSLGROUP India’s Cricket Tournament in Mumbai started days in advance with the teams coining innovative names for themselves and strategising for the game. As the D-day drew closer, the excitement was palpable with competitive teams such as Honey Bunnies, Veer Spartans, Mumbai Dakoos , MSL Avengers, Balle Balle, MSL Bonds X1, Khiladiyon ka Khiladi – K3 and Red Stallions gearing up for the battle royale. Read More>>
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.