Last week we looked at the young Indian woman as the “nice consumer” redefining consumption in India. Today we look at how along with different types of consumers, the media boom in India has also created different media forms – alternate media – and how media consumption and content creation happen in varying forms in India. As the fastest growing media market in the world, there is an explosion of platforms, overdose of information and multiple, fragmented production and distribution centres that the youth are exposed to.
Tag Archive for 'social-media-marketing'
Parveez Modak, Sr. Vice President, Hanmer MSL
A blog on the MSLGROUP Asia website that highlighted how females are redefining the consumer market in India caught my eye recently. It got me thinking about how several brands are innovating products and campaigns to capitalise on the purchasing power of the young urban Indian woman, one who is not afraid to celebrate her financial independence. It’s a sign of the times.
Stephy Liu, Senior Consultant, MSL China
Today, MSL China launched its latest whitepaper in partnership with renren.com, China’s largest ‘real-name’ social networking site (SNS).
Anyone Could Be Your Brand Ambassador, focuses on the China market, where over 50% of internet users are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building successful and attractive brand pages for a variety of social media platforms. But, what’s the magic formula? Is there actually real value in social media for businesses? Are there hard and fast rules brands must follow? And is there only one approach?
Congratulations to MSLGROUP India – 20:20 MSL & Hanmer MSL – for coming away with award wins from this year’s prestigious India PR & Corporate Communications Awards 2012!
Hanmer MSL won ‘Best Use of Public Relations in the Financial Services Sector’ for its “No Jobs but Passion” campaign for Birla Sun Life Insurance; while 20:20 MSL was awarded for its campaign to promote “INDIPEX 2011” for World Philatelic Exhibition for Department of Posts, Government of India, in the Best Use of Public Relations by Public Sector Entity category.
This article was originally posted on Campaign Asia Pacific
Stephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform.
Stephy Liu, senior client service manager and digital strategist at MSL China
In February 2011, MSL China published the whitepaper Best Practices in Chinese Microblogs which discussed a hot topic: should organizations leverage the new weibo phenomenon for communications, and if so, how? Half a year later, most companies in China, from consumer electronics, lifestyle and automotive brands to industrial equipment providers and other business-to-business companies are tweeting away to reach target audiences with corporate and marketing messages.
There’s a song I can’t get out of my head. It goes something like this: Why this kolaveri, kolveri, kolaveri di…
For those of you who don’t know Tamil, a South Indian language spoken by the natives of Tamil Nadu province, kolaveri means ‘murderous rage’ and all of India has been humming the song for the past few months.
It’s an immensely catchy number that uses ‘Tanglish’ (Tamil-English) liberally. It’s about an emotion that all of us identify with – heartbreak. And the lyrics are fun.
We’ve selected some of our most popular posts from 2011 to share with you all over again, in case you missed them the first time round. Jaideep Shergill, CEO, Hanmer MSL, offers his insights and opinions on major Indian political events including Anna Hazare’s anti-corruption campaign and the about turn on Foreign Direct Investment in Retail. He also shares his thoughts on Radiagate, which rocked the PR industry last year, and shares his thoughts on how PR agencies in India can look to move forward. Luxury consumption in China has been a topic for many posts and the most popular blog within this subject is an overview of 2011’s Hainan Rendez-Vous. Finally, it seems that we all enjoy reading good news, and Yvonne Koh, Managing Director, Southeast Asia, hit the mark with her account of an award winning night for MSL Singapore at the Marketing Agency of the Year Awards.
As we enter a new year, all the pieces of the puzzle seem to be falling in place for MSLGROUP India‘s social team. The team now has more than 25 specialists across Mumbai, Delhi and Bangalore and we have five immediate social media job openings for curious people who start things and finish things, tinker with things and make things. We now manage more than 2 million community members across 20+ clients including Sony Ericsson, Ebay and Volkswagen, and we have recently won a series of important mandates. Most importantly, our teams are beginning to work well together and we have been able to create a truly integrated social offering with deep capabilities across the Plan, Build and Engage phases.
Over the last two years, I have led 50+ workshops with 2000+ marketing and communications professionals across Asia, so I have become a workshop specialist of sorts within MSLGROUP.
I use a discovery-driven approach in designing and leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. This beautiful quote in Richard Bach’s ‘Illusions: The Adventures of a Reluctant Messiah’ sums up what I try to do in my workshops:
Learning is finding out what you already know. Doing is demonstrating that you know it. Teaching is reminding others that they know just as well as you.