Tag Archive for 'People’s Lab'
Written by Marine Wallace
Director of Brand & Talent practice at MSLGROUP in the Netherlands
Marine Wallace leads MSLGROUP’s Brand and Talent practice in the Netherlands. She brings more than 13 years of experience in planning and implementing communication projects that enhance company’s reputation internally and externally.
What is Marsh University?
Insurance brokerage Marsh launched Marsh University in 2010, to combat low employee engagement scores in career development. The program encourages Marsh’s ‘crowd’ of 26,000 employees to share their expertise and experience over an internal blogging and collaborative web platform.
In two years, the company reported that 70% of its staff had joined the platform, 2,000 blog posts were generated and employee engagement scores were on the rise.
Marsh U also helped create a culture of internal sharing across Marsh’s 400 offices, and the platform has transformed into an active sharing platform as well as an internal social network. Read More>>
AT&T and EDF’s water saving initiative
In an effort to maintain their ‘aquaprint,’ AT &T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers. The companies then packaged their learning into a free Building Water Efficiency toolkit, which can be applied at buildings across the U.S. to reduce water consumption by 28 billion gallons annually.
The toolkit has already helped AT&T identify ways to reduce water consumption by 14% – 40% – resulting in savings of 150 million gallons annually by 2015.
What is Siemens Manager’s Call Program?
The Managers Call is a global social recruitment campaign launched by Siemens to hire the best talent for its graduate program. Siemens uses social networks Facebook and Tumblr to engage with prospective candidates and raise awareness about its Graduate Program, and the company as a whole. It aims to identify the brightest minds across the EU and Russia, the Americas, the Middle East, Africa and Asia Pacific.
The campaign attracted 220 participants around the world this year.
What is Dove Real Beauty Sketches?
Dove Real Beauty Sketches is a short film which promotes the idea that women are too critical of their own appearances and they are actually more beautiful than they think. A part of the Dove Real Beauty global marketing campaign launched by Unilever in 2004, Real Beauty Sketches was released online in April 2013.
In the film, women are shown describing themselves to a forensic sketch artist who cannot see them and is sketching their portraits basis the descriptions. The women are shown to be critical of their own appearances. Read More>>
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring projects that are re-defining how people earn, raise, manage, exchange and spend money. Read More>>
- How brands like American Express and Tesco are encouraging people to talk about the brands on social media in return for discounts and freebies.
- How virtual currencies like Bitcoin and banking apps like Commonwealth Bank’s Kaching are facilitating smoother and quicker peer-to-peer transactions over web, mobile and social networks.
What is Pledgeit?
Pledgeit is a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges.
While most charity crowdfunding platforms have been launched by entrepreneurs to connect people with worthy causes and non-profits, Pledgeit was launched by the charity Leukemia & Lymphoma Research itself to ensure the most effective use of donations.
How it works
Fundraising events typically focus on a specific challenge or activity. Pledgeit broadens its reach by inviting people to set their own challenge – resulting in a mix of serious, quirky and fun challenges. Read More>>
What is Kaching?
Launched by Australia’s Commonwealth Bank, Kaching is a set of mobile and Facebook apps that let customers make instant peer-to-peer transactions via SMS, email and Facebook. Kaching also allows customers to manage their accounts from their mobile phone or Facebook, and allows iPhone users to make contactless payments at MasterCard PayPass terminals.
Kaching has been recognized as an innovative new product and has successfully encouraged almost a million customers to adopt these new channels of banking. Forrester analyst Benjamin Ensor reported: Read More>>
What is Bitcoin?
Bitcoin is a digital crypto-currency that enables people to make near-instant peer-to-peer transactions and purchases via the web and mobile. Bitcoin is maintained and regulated by a global network of enthusiasts and is being used by people, businesses and even investors.
DKSDan commented on the appeal of the new currency:
“Bitcoin is not only a unit of account, it is an entire exchange protocol designed to allow the secure, simple, inexpensive, and irreversible transfer of value between potentially anonymous parties without the restriction of borders, interference from governments, or exposure to counter party risk. This is where Bitcoin’s intrinsic value lies.” Read More>>