On May 03, 2011, I was at the USIS center in Mumbai for a panel discussion on “World Press Freedom Day”. With me were some distinguished guests from the media, including, Shishir Joshi, Founder, Journalism Mentor Foundation and also the moderator for the group discussion; Aditya Sinha, Editor in Chief of DNA (Daily News and Analysis) newspaper; Bharat Kumar Ranga, Chief Operating Officer – International Operations Zee Entertainment Enterprises Limited; Kumar Ketkar, a seasoned journalist and currently the Senior Editor of Daily Divya Marathi of the Dainik Bhaskar group; and Vikas Bajaj, correspondent for The New York Times in Mumbai, India.
Tag Archive for 'Owned Media'
I recently wrote an article on how the social web is changing 360 degree marketing, for Hanmer MSL‘s magazine Social Konnect:
Here is the full text of the article:
360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem
Part 1: 360 Degree Marketing Redux
I have previously written about how the center of gravity of 360 degree marketing is shifting from TV commercials to online communities and how the sweet spot for 21st century brands lies at the intersection of social as in connecting people and social as in benefiting the society.
Here’s my latest riff on the 360 degree marketing redux theme where I explore how the social web is changing the marketing communications ecosystem –
PART 1: 360 DEGREE MARKETING REDUX