What is Nike Find Your Greatness?
Famous for its ambush marketing campaigns and for mastering the art of storytelling, Nike neatly side-stepped the restrictions set by the London Organizing Committee and delivered a striking campaign for the London 2012 Olympics.
The Nike Find Your Greatness campaign shares stories of everyday athletes from various Londons around the world, challenging the notion that greatness is reserved for elite athletes, and inspiring everyday people to find theirs.
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