Collaborative consumption is an important groundswell which is changing the very nature of ownership and consumption. People are sharing the ownership and use of products, services and spaces with others in their communities, or around the world, using community-driven marketplaces that facilitate sharing, renting, swapping, bartering and gifting. Read More>>
In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration.
In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags.
Blogger Adi Robertson highlights the significance:
“The results here are functionally similar, but you’re not just doing some advertising in exchange for credit — you’re putting an actual purchase history online and asking American Express to charge your card through Twitter.” Read More>>
If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
The rise of social live experiences can be attributed to three broad trends. First, people are constantly live-streaming their experiences by posting updates, photos, videos and check-ins through location-aware smart phones and tablets, creating a dynamic stream of location-based content. Second, social networks are integrating online and offline experiences through features like single-click check-in and location-tagged content sharing on multiple networks (for instance: Instagram toFlickr, Facebook, Twitter, Tumblr and Foursquare). Third, social networks are opening up their APIs, including social graph and location data, so that others can build applications that connect people around locations. Read More>>
365 Days of Positive Power, a part of the larger Alpenliebe Kindness Movement, aims to inspire Chinese youth to actively live a life of kindness. Alpenliebe created a new infographic every day with a specific call to action, to inspire fans to spread positive power through acts of kindness.
Since 2011, MSLGROUP has helped Alpenliebe convert kindness into a shared purpose or social heartbeat, and catalyze a movement to inspire, organize and energize millions of Chinese youth to share, appreciate and engage in everyday acts of kindness. In 2011, an engaged community of 150,000+ members shared 151,000+ kindness stories and 3,270,000+ shares and comments across social networks, and the success of the campaign led to 330+ print articles and TV reports. Read More>>
IBM launched the Smarter Cities Challenge to collaborate with local governments and co-fund technology-based solutions to city-specific urban challenges. Through the Smarter Cities Challenge, IBM aims to help 100 cities across the world address urban issues with $50 million worth of IBM technology and expertise.
IBM focuses on cities that collect data, and leverages its own technology and expertise to integrate city systems and solve problems. As former IBM-er Adam Christensen blogged:
“Cities have tremendous opportunities to use data, connectivity, and sophisticated software tools to know themselves better and improve their efficiency and effectiveness as providers of services and engines of economic growth.” Read More>>
In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to research the brain.
The Shell Eco-marathon is collaborative social innovation challenge that inspires students and young engineers around the world to design and build the next generation of fuel-efficient vehicles. The Shell Eco-marathon traces its roots to 1939 when it was an internal challenge amongst employees. Now, the eco-marathon takes place annually in three continents – the Americas, Europe and as of 2012, Asia. Students compete for cash prizes and the opportunity to set new records.
In 2010, HP and Junior Achievement launched an online collaborative social innovation challenge, the Social Innovation Relay, to mobilize students around the world to become social innovators. The relay invites students between the ages of 15 – 18 from up to 13 countries to think like entrepreneurs and develop concepts that could have a significant positive social impact in their local communities or around the world. With the support of HP volunteers, students learn more about social innovation and the use of technology both as a collaboration tool and as a potential solution to social issues. Read More>>
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.