I’m delighted to share that I’ll be conducting a half day workshop at the Marcus Evans Social Media Marketing Conference 2010 at Novotel Mumbai on Novermber 18-19, 2010.
I’ll demonstrate the possibilities of a strategic social media program with the Dell case study, illustrate the 18 social media use cases around conversations, campaigns and community using short examples and close by arguing for my 360 redux approach to integrated marketing, with the Pepsi Refresh case study.
