What is The Candidate?
The Candidate is video compilation of secretly filmed job interviews at Heineken.
The interviews were designed to get applicants out of their comfort zone and to help the brand find talent that best fits the Heineken spirit. The Candidate highlights Heineken brand culture and has helped the brand engage with the external and internal audiences.
After all, Heineken is well known for its beer and remarkable campaigns, but not much is known about its corporate culture. With The Candidate, Heineken demonstrates that the Heineken brand attitude “Open your world” is also evident within the company. Read More>>
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia. Read More>>
20:20 MSL India today announced that it has been selected by Hay Group as their strategic communications partner in India. Hay Group, which entered the Indian market seven years ago, is one of the leading premium management consulting companies and is the largest people consulting organization by revenue and clients in India. 20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm that works with business leaders to develop talent, organize people to be more effective and motivate them to perform at their best. Click here to read press release. Read More>>
Yesterday, Hanmer MSL received validation of how incredible a year 2011 was for it. At the annual Public Relations Council of India (PRCI) Chanakya Awards – 2012, Hanmer MSL was named ‘PR Agency of the Year’.
Jaideep Shergill with Hanmer MSL's PRCI Agency of the Year Award
It was thrilling as well as humbling. If Hanmer MSL was to assign a theme to 2011, the year for which all contenders were judged, it would be ‘New Frontiers’. Read More>>
I’m delighted to share that I’ll be conducting a half day workshop at the Marcus Evans Social Media Marketing Conference 2010 at Novotel Mumbai on Novermber 18-19, 2010.
I’ll demonstrate the possibilities of a strategic social media program with the Dell case study, illustrate the 18 social media use cases around conversations, campaigns and community using short examples and close by arguing for my 360 redux approach to integrated marketing, with the Pepsi Refresh case study.
Other speakers at the conference include senior executives from Yum International, Viacom18, Cadbury, McDonalds, Taj Hotels, Nokia, Mahindra & Mahindra and Unilever. Read More>>