The PurPle Index ranks companies on how well they have engaged people around their purpose and initiatives online. Here, we look at four opportunity areas -environment, education, health and human potential. Find out how the Fortune Global 100 companies fare and connect with us to help your brand define its purpose. Visit purple.mslgroup.com
By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP
The sun is setting over Shanghai. Day 1 at our new SOHO office is coming to a close, and our team is still reveling in the spectacular view of the Shanghai Central Business District , with its vibrant lights on this city’s skyscrapers.
We are at very core of Shanghai, China’s thriving hub for the global development of finance, fashion, art, music and technology.
By Ashraf Engineer, Head, Content, MSL India
When MSL India decided to shift into a new office in Mumbai, MSLGROUP CREATIVE+ National Creative Director T Govindrajan and MSLGROUP CREATIVE+ Executive Creative Director Sachin Karle were asked to create an environment that was more a brand experience than a workspace.
How did they do it? They decided to “locally express MSLGROUP’s global values”. Watch them describe how they created one of the finest offices in the MSLGROUP Asia network.
By Ashraf Engineer, Head, Content, Hanmer MSL:
What makes new beginnings so exciting? For me, it’s the chance to be something you’ve never been before.
This is the thought that flashed through my mind as MSLGROUP Asia President Glenn Osaki lit the ceremonial lamp, inaugurating the network’s new headquarters in Lower Parel, the erstwhile mill district that is itself becoming what nobody imagined it would – Mumbai’s very own Fleet Street.
Can’t see this Slideshare presentation? Click here to view it directly on Slideshare.net
What is SuperBetter?
SuperBetter is a super-hero themed online game that helps people improve their resilience, meet their health goals, recover from illness or injury, and have fun along the way.
Jane McGonigal, a renowned game designer, came up with the concept while battling a concussion. She had been researching recovery strategies, and was struck by how similar they were to playing multi-player games:
MSLGROUP India launches their latest report titled “The 2012 Bloggers Mindset Report. This paper shares insights on how bloggers are shaping opinion, how brands are engaging with them as well as the opportunities and challenges brands face when it comes to building relationships with these key digital influencers.
The survey was conducted during New Delhi’s first Blogathon on May 26, 2012, in partnership with Blogathon India. This high-impact meet provided a unique opportunity for brands to engage with bloggers who have become very influential in this age of social media.
Can’t see this Slideshare presentation? Click here to view it directly on Slideshare.net
Classic ad re-launched with a digital twist
In 2011, Google partnered with Coca Cola to re-create the iconic 1971 Hilltop TV commercial for a digital era, enabling people to “buy the world a Coke” using their mobile phones – and Google technologies.
Source: ProjectReBrief.com
The campaign stands out for two reasons. First, the campaign’s achievement of Coca Cola’s 40 year dream of connecting people across the world over a Coke. Second, the award winning story Google created to promote its products to advertisers.
What is Kickstarter?
Kickstarter is the largest US crowdfunding platform, empowering artists and engineers to raise funds from ‘crowds’ of individuals. Since 2009, Kickstarter has helped raise more than $250 million for more than 24,000 projects.
Mike Bulajewski, User Experience Designer, describes Kickstarter on his blog Mr Tea Cup, as:
”A place where artists and engineers can connect with the people in direct peer-to-peer relationships who aren’t just buying entertainment, they’re helping make dreams a reality.”
Getting Your Project Funded
Anyone who is above 18, a citizen of the U.S. and qualifies for Amazon Payments can start a project.
Germany’s 1st crowdsourced burger
To celebrate its 40th anniversary in Germany, McDonald’s launched a six-month-long crowdsourcing campaign, inviting Germans to make their own burgers online at mcdonalds.de/mein_burger.
McDonald’s Germany had already created many ‘limited time only’ promotional burgers, and wanted to do something different this year. Digital agency Razorfish says:
“We knew that many dreamed of creating their own individual McDonald’s burger. A burger that would appear on the plates of our two million daily guests. So we created a competition and invited everyone to take part. It was time for Germany’s first crowd-sourced burgers. By the fans, for the fans.”
Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP
Gaurav Mishra, Asia Director of Social Media, MSLGROUP
The Power of Crowdsourcing Insights and Innovation
According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one of the main drivers for leading innovation and change.
