Tag Archive for 'Facebook'

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I’m Voting Facebook app

CNN partnered with Facebook to create the I’m Voting app to encourage people to discuss political issues and pledge to vote, and to share insights from these conversations in their coverage of the 2012 presidential elections.

Source: facebook.com

In a press release, CNN shared:

“The app will enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people’s Facebook timeline, news feed, and real-time ticker…   Read More>>

Stay.com is an online trip-planning service that allows users to discover new places and create customised travel guides. The application is useful for exploring, planning and navigating in a new city.

The app has several collaborative features that utilise social networking extensively.

The company, based out of Oslo, Norway, was founded in 2009 by internet entrepreneur Joachim Paasche and was honoured as one of Time Magazine’s 50 best websites for 2010 and featured in its 50 Best websites list.

  Read More>>

Imagining the Future of Social Networking

Now that we have a social network for one billion people in the world (Facebook), a social network for 150 of your most intimate friends (Path), and a social network just for your significant other (Pair); a social network for videos (YouTube), a social network for photos (Instagram) and a social network for status updates (Twitter); a social network for professionals (LinkedIn), a social network for curators (Pinterest), and a social network from Google (Google+); not to mention a parallel universe of social networks in China (Renren, Weibo, Youku); it seems almost impossible to imagine how the social network of the future will be different from the rich diversity we have today.   Read More>>

‘Huffington Post’ alumnus Rob Fishman and Jeff Revesz launched Yoke, a matchmaking app for Facebook, in the last week of March 2012.

An online dating application designed to pull information from user profiles to help them meet their friends’ single friends on the basis of common interests, Yoke managed 7,000 users in its very first week.

The app is already being talked of as a success. Mashable writer Lauren Indvik  said:

The app’s feature set is rather limited, but compared to the other Facebook dating apps I’ve seen, Yoke shows the most promise.   Read More>>

Glassdoor is a one-stop shop for online job seekers. It is a free jobs and careers community that offers an inside look at recruitments and companies through ‘employee-generated content’ by uncovering ‘Inside Connections’ through Facebook.

The content includes jobs available, salaries offered, tips for interviews, company overviews, ratings, etc, enabling users to browse for all the relevant information on one website.

This information is generated by job seekers, employers and companies, making it more legitimate.

A unique feature is ‘Inside Connections’, a Facebook app that reveals the connections users have at a company – employees and ex-employees – from within their Facebook friends list.   Read More>>

Following the launch of Timeline for profiles and Timeline apps and actions, Facebook recently announced that Timeline would become mandatory for pages from March 31, 2012, ensuring that it is implemented across the network.

The announcement made social media marketers and brands go into a frenzy. Kirsty Shaw summed up the anticipation levels in her blog ‘Facebook Timeline – A Great Brand Initiative or a Social Media Nightmare?’ :

There have been many social media agencies and PR firms waiting with baited breath for this announcement, but it can mean both positives and negative outcomes for brands.   Read More>>

Originally posted on People’s Lab : People’s Insights Blog

Intel Innovators was launched as a contest on December 1, 2011, on the firm’s Facebook page. It gives young people in the US a chance to change the world through technology by coming up with ground-breaking business ideas. Every month, Intel awards up to $100,000 to the best ideas based on support from members of the Facebook community and a live pitch where the top five innovators face off.

The programme’s initial run is for three months. It’s possible that, if the contest does well, it would be rolled out internationally later this year.   Read More>>

Originally posted on People’s Lab : People’s Insights Blog

Facebook recently launched around 60 apps meant for its new timeline; they cater to varied people and their interests. Facebook Timeline apps are third–party add-ons that integrate with users’ profiles, adding real-time interactivity between friends. The idea is to display your activity through the apps directly on the new Facebook timeline for your friends to see. Some of these apps are primarily on Facebook, but others interact with mobile apps from the same publisher. For example, if you download Foursquare to your smartphone and check in to a certain place with a comment, the comment and the check-in will instantly be displayed on your Facebook Timeline. Facebook intends to make sure nobody is left out. It plans to roll out several more apps for various utilities, interests and hobbies. In a blog about the new apps, Facebook’s Carl Sjogreen said:   Read More>>

I had the opportunity to interact with 100+ Hanmer MSL Clients in Delhi, Bangalore, Mumbai last week for a half-day long workshop on six stages of social media maturity.

I started with the passion tags post-it note game, then explained the six stages of social media maturity model using the Pepsi Refresh and Dell case studies. Throughout the workshop, the participants worked on their own stage 5 social media strategy, using the social heartbeat framework.

Here’s the blurb for the workshop:

Six Stages of Social Media Maturity
How to integrate social media into your web platforms, marketing programs and business processes.   Read More>>