Tag Archive for 'Experiences'

From Hanmer MSL Social Konnect: 360 Degree Marketing Redux

I recently wrote an article on how the social web is changing 360 degree marketing, for Hanmer MSL‘s magazine Social Konnect:

Here is the full text of the article:

360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem

Part 1: 360 Degree Marketing Redux   Read More>>

How the Social Web is Changing the Marketing Communications Ecosystem

I have previously written about how the center of gravity of 360 degree marketing is shifting from TV commercials to online communities and how the sweet spot for 21st century brands lies at the intersection of social as in connecting people and social as in benefiting the society.

Here’s my latest riff on the 360 degree marketing redux theme where I explore how the social web is changing the marketing communications ecosystem –

PART 1: 360 DEGREE MARKETING REDUX   Read More>>