Tag Archive for 'Crowdsourcing'
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring projects that are re-defining how people earn, raise, manage, exchange and spend money. Read More>>
- How brands like American Express and Tesco are encouraging people to talk about the brands on social media in return for discounts and freebies.
- How virtual currencies like Bitcoin and banking apps like Commonwealth Bank’s Kaching are facilitating smoother and quicker peer-to-peer transactions over web, mobile and social networks.
What are Tesco Wine Co-Buys?
In May 2013, Tesco partnered with buyapowa to launch Wine Co-Buys – a group buying program which enables people to refer friends to buy cases of wine at better prices. The model relies on the power of people’s networks and on Tesco’s commitment to deliver genuine value.
Marketer India Warman wrote:
“All retailers are battling to come up with innovative ways to attract customers at the moment. With online sales being so high and customers dictating how they want to buy, Tesco may have got the right idea!”
What is PlanBig?
In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create plans for personal or social good projects and solicit advice, resources and support from the community to successfully execute the projects. Community members offer feedback to help their favourite plans succeed and to build their own reputation on the network.
Blogger Jason Berek-Lewis wrote: Read More>>
What is the Dart Registry?
In January 2013, Dodge launched the Dart Registry, a crowdfunding platform to help customers request friends and family to sponsor parts of the new car for them. People share their story, set funding goals and recruit support from networks – while generating word of mouth around the Dodge Dart and drawing attention to the car’s parts.
How it works
People sign up at the Dart Registry, customize the car they want, set a funding goal accordingly and then ask friends and family to fund individual parts of the car. Each step is designed to connect fundraisers and potential funders with the various parts and features of the Dodge Dart. Read More>>
The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.
Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine. Read More>>
People use technology and community to choose access over ownership and create a new sharing economy.
What is Collaborative Consumption?
Collaborative consumption is an important groundswell which is changing the very nature of ownership and consumption. People are sharing the ownership and use of products, services and spaces with others in their communities, or around the world, using community-driven marketplaces that facilitate sharing, renting, swapping, bartering and gifting. Read More>>
A “crowdsourced” credit card
In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration.
Vision to change the credit card industry
Barclays envisions the card will be “built on transparency, authenticity and a community,” and invites card members to “to start changing the credit card industry.”
Here’s a video in which Paul Wilmore, Managing Director – Barclaycard Branded Products, shares the story behind the card: Read More>>
What is The City 2.0?
In 2012, TED announced a new platform, The City 2.0, to crowdsource ideas on how cities can be better equipped for the future, encourage collaboration and to inspire urban citizens to take action. Ten of the best ideas would be awarded $10,000 each to kick start change.
As Nate Berg, staff writer at The Atlantic Cities said:
“TED unveiled a new website that aims to crowdsource ideas on city-focused projects and award mini-grants to enable the best ones.” Read More>>
A collaborative restoration effort
In July 2012, Seattle’s Museum of History and Industry (MOHAI) and Pabst Beer invited people to participate in the restoration of the iconic Rainier Beer sign, by completing a series of online challenges at RestoretheR.com.
Fast Co.Create’s Reggie Ugwu wrote:
“Dubbed “Restore the ‘R,’” the campaign relies on community engagement to help spread the word about the fallen icon and a recent effort to give it the renovations it deserves.” Read More>>