Tag Archive for 'Crisis'

Social media is playing an important role in shaping news stories in general and crisis situations in particular. Specifically, even as social media makes it easy to track an emerging crisis situation, it makes it difficult to effectively manage the crisis situation.

Social media and the news curve   Read More>>

Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP & Gaurav Mishra, Asia Director of Social Media, MSLGROUP:

The decade has witnessed a profound erosion of trust in all types of institutions, including governments and corporations. All over the world, “the other 99%” are protesting against greedy corporations, short-sighted politicians and corrupt dictators. We are also seeing anger against the inability of governments and corporations to show the will to work together solve our most pressing problems: the threat to our planet’s fragile ecosystem, the tradeoffs between economic progress and wellness, and the barriers to achieve the full human potential.   Read More>>

Here’s a short version of the slide deck from my workshop on social media for crisis communications. I first presented this slide deck at an event for our Indian agency 20:20 MSL’s clients in New Delhi in June 2011.

It starts with how social media is changing the news cycle across the four stages of: breaking news, context, analysis and archival.

It then looks at how social media is making it difficult to manage crisis situations across the four stages of: flash point, spotlight, blame game and resolution.   Read More>>