Social media is playing an important role in shaping news stories in general and crisis situations in particular. Specifically, even as social media makes it easy to track an emerging crisis situation, it makes it difficult to effectively manage the crisis situation.
Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP & Gaurav Mishra, Asia Director of Social Media, MSLGROUP:
The decade has witnessed a profound erosion of trust in all types of institutions, including governments and corporations. All over the world, “the other 99%” are protesting against greedy corporations, short-sighted politicians and corrupt dictators. We are also seeing anger against the inability of governments and corporations to show the will to work together solve our most pressing problems: the threat to our planet’s fragile ecosystem, the tradeoffs between economic progress and wellness, and the barriers to achieve the full human potential. Read More>>
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.