Social media is playing an important role in shaping news stories in general and crisis situations in particular. Specifically, even as social media makes it easy to track an emerging crisis situation, it makes it difficult to effectively manage the crisis situation.
Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP & Gaurav Mishra, Asia Director of Social Media, MSLGROUP:
The decade has witnessed a profound erosion of trust in all types of institutions, including governments and corporations. All over the world, “the other 99%” are protesting against greedy corporations, short-sighted politicians and corrupt dictators. We are also seeing anger against the inability of governments and corporations to show the will to work together solve our most pressing problems: the threat to our planet’s fragile ecosystem, the tradeoffs between economic progress and wellness, and the barriers to achieve the full human potential. Read More>>
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.