Exactly a year ago, MSLGROUP India released its ‘Public Relations Industry in India: Challenges, Opportunities and 2012 Outlook’ report highlighting issues such as the talent crunch in the industry, and the gap between the perception of the industry’s size and the reality. Today, in a tough economic environment, it’s time to understand the industry’s state of mind.
As I try to keep pace with the grim economic news from around the world – hardly a day seems to pass without more bad news; the Libor rigging scandal being the latest – Asian economies are starting to feel the global headwinds.
Eric Abelev, Account Director, MSL Hong Kong:
MSLGROUP has developed centres of excellence for its financial communications practice across a number of key global markets including New York, London, Paris, Dubai and Mumbai. In Asia, we gathered our senior-most financial communications practitioners from around the region for the second time in two consecutive years in Asia’s World City – Hong Kong.
In this phase of economic turbulence, there is a great deal of uncertainty in the market as well as within organisations. As many companies initiate cost-cutting measures, scale down the scope of their businesses and initiate layoffs, there is a climate of fear and doubt.
A rough economy, then, makes effective communication – in order to manage stakeholder relationships – even more important. It may, in fact, prove to be the difference between business success and failure.
Having been in China for the last 20 years, I have seen many changes – economic, political and social – and one of the most fascinating developments we are seeing now is the globalisation of Chinese brands.
MSL China Chair Johan Bjorksten receives appointment letter from Volvo Chairman Li Shufu
This article was originally posted on Campaign Asia Pacific
Stephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform.
Bill Adams, Associate Director, MSL China:
Against the backdrop of unprecedented, rapid urbanization around the globe, the Geneva-based New Cities Foundation (NCF) is reaching out to companies, public sector institutions, the research community and civil society to explore smart and sustainable urban development models. As part of MSL China’s ongoing Editors-in-Chief Discussion Program, Mathieu Lefevre, Executive Director of the New Cities Foundation, was invited to Beijing to discuss potential opportunities and challenges for global urban development in the 21st century.
Being responsible citizens, whether corporate or individual is now a mandate for everyone. The term “corporate social responsibility” began to be used commonly in the late 1960s and early 1970s and was mostly used in the corporate and multinational circles.
Whatever the origins of the concept of Corporate Social Responsibility (CSR) may have been, the image the term conjures up in most Indian minds today, more often than not, is of large corporate organizations being involved in voluntary philanthropic and charity work. To put it in really simple words, it’s about choosing to do something good and not expecting anything in return. It’s about doing good for the sake of doing good.
Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP & Gaurav Mishra, Asia Director of Social Media, MSLGROUP:
The decade has witnessed a profound erosion of trust in all types of institutions, including governments and corporations. All over the world, “the other 99%” are protesting against greedy corporations, short-sighted politicians and corrupt dictators. We are also seeing anger against the inability of governments and corporations to show the will to work together solve our most pressing problems: the threat to our planet’s fragile ecosystem, the tradeoffs between economic progress and wellness, and the barriers to achieve the full human potential.
Charlotta Lagerdahl, Director, Eastwei MSL:
Last week, I was invited by the Swedish Chamber of Commerce in Shanghai to talk about the needs and the drivers of the next generation of employees in mainland China. The speed at which China has developed over the past decades has not only presented an array of opportunities, but also a myriad of challenges as a result of a fast-changing socio-economic landscape.
Charlotta Lagerdahl speaking at the Swedish Chamber of Commerce in China
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.
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