As the leading PR- and communications network in Asia, all MSLGROUP employees are encouraged to continuously develop our skills, knowledge and capabilities – and to explore new insights that will allow us to become trusted advisors to all our clients.
In the past year, Myanmar has been the center of international attention. As the newest emerging market to open itself up for foreign investments, it is a region of interest for several of our clients, including P&G.
“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing.
MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
Par Uhlin, Managing Director of MSL China, who has added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between the MSL HK financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China, Shanghai led by Linda Du, and Beijing led by James Hawksworth.
Yesterday, MSL China, part of MSLGROUP Asia, invited clients and industry friends to The Spot Café in Shanghai for a sneak preview of the soon-to-be-launched white paper on WeChat. As we think that we are the first international agency to provide thorough insights and advisory into how brands can leverage the latest Asian social media mega success 
WeChat to strengthen business, we suspected that there would be a big interest, but we hadn’t anticipated that over 180 people would flock to learnmore – leading to us having to change venues twice and filling the new location to its max.
(Photo credit: Social Media Today)
By Antoine Denry, Director, MSL Hong Kong
Communications experts nowadays increasingly rely on social networks to create buzz around a campaign and build brand awareness in the long run. The fastest-growing micro-blogging website, Twitter, is a key lever to that development: it has around 140 million active users and generates 340 million tweets per day. To engage this vast audience which constitutes an important client base and has a considerable influence on public opinion, companies were quick to open an account, in an effort to increase consumer reach and raise their corporate profile. If social media have since become an indispensable element to any successful PR strategy, there are still doubts about their usefulness in financial communications.
By Kelx Hui, Account Manager, MSL Hong Kong
It has been a while since I came back from my Engagement Stay at ICL MSL as part of my Asia Mobility Experience. I’m still missing the lovely colleagues, the vibrant office, the delicious food and my time in Taiwan!
Action never stops at ICL MSL. After a hectic week of events, the team would gear up for a whole new set of events the following week. I was totally impressed by the energy of the ICL MSL team, no wonder they are the most popular agency in Taiwan!
Here’s the latest on our Thought Leaders Series: Glenn Osaki, President, MSLGROUP Asia, shares his insights into the fast-paced Asia market. He speaks about the growing influence of social media in the region and how our ability to combine social media with traditional media relations allows us to drive larger integrated communications projects.
By Vivian Ouyang, Junior Associate, MSL China
Bye bye, Red Town, hello SOHO! After months of anxiously waiting and expecting, our MSL China Shanghai team finally moved to our new SOHO home last week! The beautiful, spacious and bright office is located on the 19F of SOHO building. To celebrate this exciting new development, the entire office had an after-work party. We started off with our favorite party tunes (Gangnam Style, anyone?) to set the mood, and everyone had a grand time with snacks on the tables and drinks on hand.
Our wonderful spread!
By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP
The sun is setting over Shanghai. Day 1 at our new SOHO office is coming to a close, and our team is still reveling in the spectacular view of the Shanghai Central Business District , with its vibrant lights on this city’s skyscrapers.
We are at very core of Shanghai, China’s thriving hub for the global development of finance, fashion, art, music and technology.
By Ashraf Engineer, Head, Content, MSL India
When MSL India decided to shift into a new office in Mumbai, MSLGROUP CREATIVE+ National Creative Director T Govindrajan and MSLGROUP CREATIVE+ Executive Creative Director Sachin Karle were asked to create an environment that was more a brand experience than a workspace.
How did they do it? They decided to “locally express MSLGROUP’s global values”. Watch them describe how they created one of the finest offices in the MSLGROUP Asia network.
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.
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