The Dell Social Innovation Challenge recognises and supports young social innovators who dedicate themselves to addressing the world’s biggest problems. The issues they deal with are related to economic development, education, energy, food and sustenance, health and human rights. Participants can register on dellchallenge.org The challenge is divided into 3 rounds: Entry, Semi-Final and Final. Individuals or teams must create a Project Page and complete all required fields including information about the members, the idea, why it will work and so on.
Tag Archive for 'Community'
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Karan Bhujbal, Sr. Account Executive, 20:20 MSL
Blogathon India, a new network for Indian bloggers, concluded their first meet up at the ‘Dell Blogathon’ 2012 at The Second Sin, Delhi last week. The theme of the meet up was aligned to the aim of the network itself – celebrating the power of blogging together. The event was organized by myself and the two co-founders of Blogathon India, Akshita Jain and Ankul Barar.
Fontaine Chan, Account Coordinator, MSL Hong Kong
Stephy Liu, Senior Consultant, MSL China
Today, MSL China launched its latest whitepaper in partnership with renren.com, China’s largest ‘real-name’ social networking site (SNS).
Anyone Could Be Your Brand Ambassador, focuses on the China market, where over 50% of internet users are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building successful and attractive brand pages for a variety of social media platforms. But, what’s the magic formula? Is there actually real value in social media for businesses? Are there hard and fast rules brands must follow? And is there only one approach?
Starbucks has labelled April 2012 as ‘The Starbucks Global Month of Service’. To this end, it is investing $4 million in more than 120 US non-profit organisations to create a better community.
Money will be allocated on the basis of votes on http://www.votegivegrow.com. Voting began on April 1 and will conclude at 11.59 pm PDT on April 30; results will be announced in early May.
Voters have to be from the US and must have a Starbucks card.
Glassdoor is a one-stop shop for online job seekers. It is a free jobs and careers community that offers an inside look at recruitments and companies through ‘employee-generated content’ by uncovering ‘Inside Connections’ through Facebook.
The content includes jobs available, salaries offered, tips for interviews, company overviews, ratings, etc, enabling users to browse for all the relevant information on one website.
This information is generated by job seekers, employers and companies, making it more legitimate.
A unique feature is ‘Inside Connections’, a Facebook app that reveals the connections users have at a company – employees and ex-employees – from within their Facebook friends list.
Stephy Liu, senior client service manager and digital strategist at MSL China
In February 2011, MSL China published the whitepaper Best Practices in Chinese Microblogs which discussed a hot topic: should organizations leverage the new weibo phenomenon for communications, and if so, how? Half a year later, most companies in China, from consumer electronics, lifestyle and automotive brands to industrial equipment providers and other business-to-business companies are tweeting away to reach target audiences with corporate and marketing messages.
Being responsible citizens, whether corporate or individual is now a mandate for everyone. The term “corporate social responsibility” began to be used commonly in the late 1960s and early 1970s and was mostly used in the corporate and multinational circles.
Whatever the origins of the concept of Corporate Social Responsibility (CSR) may have been, the image the term conjures up in most Indian minds today, more often than not, is of large corporate organizations being involved in voluntary philanthropic and charity work. To put it in really simple words, it’s about choosing to do something good and not expecting anything in return. It’s about doing good for the sake of doing good.
刚忙完一连串的大型活动，也遇到了亲切的志玲姐姐，难得的轻松周末，马力欧在家看看书上上网，看到了一篇非常棒的文章，迫不及待的想和大家分享「可口可乐的数字营销观点─From impression to Expressions（Coca-Cola Marketing Shifts from Impressions to Expressions）」，全文刊载在哈佛商业评论（Harvard Business Review），观点来自Joe Tripodi，现任可口可乐执行副总裁及首席营销官。
I recently wrote an article on how the social web is changing 360 degree marketing, for Hanmer MSL‘s magazine Social Konnect:
Here is the full text of the article:
360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem
Part 1: 360 Degree Marketing Redux