At HanmerMSL, we strive to provide that delicate balance between work and personal development. By constantly creating fun employee engagement activities, we do our best to maintain that crucial link between career and personal passions. In keeping with this trend, our team kicked up a creative storm with a t-shirt design contest on July 27. An online registration form was created a day before the contest, and within hours, over 50 employees had already registered for our very own, ‘Wear Your Art Challenge’. Read More>>
Last week, I had an opportunity to speak at the Indo-French Chamber of Commerce and Industry (IFCCI), which supports and promotes French companies in India. Hanmer MSL has a long-standing association with IFCCI, with the agency having provided communications support for their ‘Bonjour India’ event in the past.
Starting this year, IFCCI has initiated regular panel meetings in which they invite human resource (HR) experts across industries to share their views, discuss and debate issues. Read More>>
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we shared insights on the Careerist archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China. Today, we’ll share our analysis on the Hedonist.
To Hedonists, the definition of success is to lead a peaceful life with little to no pressure or competition. Goals do not exclusively apply to career, but also to their personal life and development. Hedonists usually don’t have a clear career plan. This career profile will sacrifice their careers for their family and quit a job if they feel their private lives are suffering. Read More>>
Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we launched our most recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China, which provides insights on upcoming graduates in tier one Chinese cities.
One of the most important findings from our graduate interviews that we shared in our last post is that Generation More is not homogeneous. While this group shares many similarities, experiences and influencers, they are also separated by different values and aspirations. We have categorized Generation More into four archetypes: the Careerist, the Hedonist, the Adventurist and the Idealist. Read More>>
Attracting talent in China is a major challenge for multinational companies today, and we often hear that for many businesses it is the biggest challenge for growth in what is, arguably, one of the most important markets in the world.
So we decided to engage the graduates of tomorrow to understand characteristics, influencers and drivers when it comes to making decisions about their careers. Read More>>
Over the last five years, everything I have done — as marketer, academic, activist, entrepreneur and a consultant to global brands — has had an underlying theme: how to inspire, organize and energize people around a shared purpose. Read More>>
Last week, I was invited by the Swedish Chamber of Commerce in Shanghai to talk about the needs and the drivers of the next generation of employees in mainland China. The speed at which China has developed over the past decades has not only presented an array of opportunities, but also a myriad of challenges as a result of a fast-changing socio-economic landscape.
Charlotta Lagerdahl speaking at the Swedish Chamber of Commerce in China Read More>>
Following last week’s events, some food for thought from Prashanti Mikayla, Senior Manager, Brand & Talent, Hanmer MSL
Three successive bomb blasts rocked Mumbai last Wednesday, July 13th. And in the span of 7-8 minutes, not just a city, but a whole nation was caught up in a spin of fear, anger, confusion and crisis. Any crisis inherently signifies change. Interestingly, the description of “Crisis” in the dictionary captures this as: 1) a stage in a sequence of events at which the trend of all future events, especially for better or for worse, is determined; turning point and 2) a condition of instability or danger, as in social, economic, political, or international affairs, leading to a decisive change. In short, crisis is change. Read More>>
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.