Tag Archive for '360 Degree Marketing'

别迟疑，用力拥抱social media吧！解读Coke的数字营销观点

刚忙完一连串的大型活动，也遇到了亲切的志玲姐姐，难得的轻松周末，马力欧在家看看书上上网，看到了一篇非常棒的文章，迫不及待的想和大家分享「可口可乐的数字营销观点─From impression to Expressions（Coca-Cola Marketing Shifts from Impressions to Expressions）」，全文刊载在哈佛商业评论（Harvard Business Review），观点来自Joe Tripodi，现任可口可乐执行副总裁及首席营销官。

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From Hanmer MSL Social Konnect: 360 Degree Marketing Redux

I recently wrote an article on how the social web is changing 360 degree marketing, for Hanmer MSL‘s magazine Social Konnect:

Here is the full text of the article:

360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem

Part 1: 360 Degree Marketing Redux   Read More>>

How the Social Web is Changing the Marketing Communications Ecosystem

I have previously written about how the center of gravity of 360 degree marketing is shifting from TV commercials to online communities and how the sweet spot for 21st century brands lies at the intersection of social as in connecting people and social as in benefiting the society.

Here’s my latest riff on the 360 degree marketing redux theme where I explore how the social web is changing the marketing communications ecosystem –

PART 1: 360 DEGREE MARKETING REDUX   Read More>>