Profile

Xavier Daurian
Managing Director, Luminous Experiential MSLGROUP

With a career that spans across Europe and Asia, Xavier brings a wealth of industry expertise and highly defined skills to Luminous with over 13 years of experience in marketing and events. In his previous roles, Xavier focused on developing and managing experiential and international events across the world with a focus in Asia, working on numerous large-scale events including the APEC CEO Summit in Manila and coordinating global projects for brands like Roland-Garros, Huawei, Michelin and LG. He led the creation of a top tier agency in Shanghai to deliver World Expo projects and successfully supervised the integration of the event expertise within a larger media group in Greater China.


Approachable, friendly with a natural warmth, Xavier is fiercely passionate about the projects he manages. Trilingual speaking English, French, and Mandarin with a 10 year stint in Beijing and Shanghai has given him a deep understanding of cross culture experiences, reflected in the versatility he displays in how he manages his team, projects and clients alike.

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