A communication veteran with integrated communication experience, Fermie previously was Executive Director of PR for TBWA\Group Vietnam, where he successfully built the group’s PR division with expansion into social and strategic consultancy. Before moving to Vietnam, Fermie led internal and external communications for Campbell’s Soup Company across its European markets. Fermie also held senior roles at global PR agencies Weber Shandwick, Ketchum and Hill+Knowlton in Brussels. He brings vast experience in corporate communications, brand marketing as well as crisis and issues management for clients across a range of sectors, including FMCG, Food & Beverages, Financial Services, Logistics and Technology. His award nominations and wins include European Excellence Awards, Stevie Awards and EMEA SABRE Awards.