Prior to her elevation as India Managing Director of 20:20 MSL, she was leading MSL’s Asia Technology Practice, working directly with the Agency's clients and practice staff worldwide. Over her 22 year career, Amrit has developed a track record of building visibility, valuation and brand equity for clients, including Intel, Google, Hewlett Packard, Dell, Canon, Ericsson and Internet companies like Google, Facebook, Evernote, Opera, Viber, Trip Advisor. Amrit has built market for PCs, to handsets, to e-commerce and now Unicorns like Uber, AirBnb. She has worked on philanthropy chapters of many clients, notable being the Intel Teach To The Future Campaign and Intel Science and Education Foundation. She also consults the Bill and Melinda Gates Foundation in India.
Amrit was named Asia Technology Lead when 20:20 Media , was acquired by MSL in 2010.