BEIJING, September 24, 2013: MSLGROUP in China, Publicis Groupe’s strategic communications and engagement company, wins recognition at the 14th Promotional Marketing Awards of Asia (PMAA), or “2013 Dragons of Asia”, for Perfetti Van Melle China. The annual PMAA Dragons of Asia recognizes the finest work carried out by Marketing Professionals across all Marketing Communications disciplines, throughout Asia.
MSLGROUP in China celebrates a Silver Award for campaign “Alpenliebe – Inspiring Chinese to Act More Kindly, 365 Days a Year”, in the Best Use of Public Relations category. The campaign also received an Order of Merit in the Best Social Marketing category.
According to Mike Da Silva, Director of the PMAA Dragons of Asia, “This year, the 14th year of the Dragons of Asia, the Judges reported a stronger diversity in the techniques selected, more quality in the creative and more efficiency in the results, in more entries than previous years. Reflecting the growing integration of Marketing Communications techniques within the Public Relations sector throughout Asia, this year the new Public Relations Category attracted some of the best Campaigns executed in Asia over the last 12 months. Similarly, the inclusion of new Mobile Marketing and Social Media as separate categories attracted campaigns executed by Asia’s best exponents.”
“The team highly deserves this award for consistently delivering cutting-edge work that engages and inspires consumers to change their behavior towards a shared purpose,” said Par Uhlin, Managing Director, MSLGROUP in China and Hong Kong. “I’m incredibly proud of our many awards this year – they reflect MSLGROUP’s strength in delivering positive business impact for our clients.”
MSLGROUP also picked up its “Asia-Pacific Consultancy of the Year” award by The Holmes Report at the Asia-Pacific SABRE awards ceremony in Shanghai on September 19. Genedigi Group, a part of MSLGROUP, also received a SABRE award, winning GOLD in the Marketing for Consumer (Existing Product) category for Beijing Hyundai – Little Savings Go A Long Way. The SABRE Awards and The Holmes Report Asia-Pacific Consultancy of the Year, celebrated together, shine a spotlight on best-in-class communication campaigns and agencies across the region.
“A force to be reckoned with” according to The Holmes Report, MSLGROUP in Asia was applauded for its strong business performance, underpinned by an integrated approach that resulted in multiple local and multi-market new business.