Multiple New Wins for MSLGROUP China


Beijing, May 20, 2015 – MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, today announced new business relationships with more than 20 brands in the last four months. Partnerships with well-respected brands such as Ping An, New Balance and Keppel Land China have laid the foundation for solid growth for MSLGROUP China in 2015.

“The rapid development of the digital life in China is increasingly turning the Chinese market into a hotbed of global innovation. Brands want an agency that can co-create as well as be their strategic partner for growth,” said Daisy Zhu, Managing Director, MSLGROUP China. “We’re proud to be working with these well-known brands.”

“Many brands already recognize our new business-driven communications positioning: we take local market insights and develop strategic and integrated communications programs that create long-term business value. Their success is our success and the Chinese market ultimately benefits,” continued Zhu.

Notable wins in China include:

Ping An Financial Technology: Formed to develop Ping An Group’s online business, Ping An Financial Technology operates the Group’s financial flagship store and retail portal, 平安金融旗舰店 ( MSLGROUP China was appointed to build and enhance brand awareness for the online platform in the internet finance industry via a fully integrated communications program.

New Balance: MSLGROUP China was chosen to further enhance the brand’s popularity in both lifestyle and performance categories through strategic communications and counseling, creative engagement with consumers, media relations and influencer marketing.

Cola-Cao: To capture consumer preference in the highly competitive beverage sector, the time-honored Spanish chocolate drink brand turned to MSLGROUP China for the overall strategic planning and management of Cola-Cao’s digital platforms, including Weibo and WeChat, and designing creative campaigns that engage consumers and influencers.

Keppel Land China: MSLGROUP China was retained to drive an integrated corporate communications program covering traditional and social media channels for Keppel Land China, a wholly-owned subsidiary of Singapore-listed Keppel Land and a Top 10 ASEAN Company in China.

Allergan: The world leader in medical aesthetics and eye care, Allergan appointed MSLGROUP China as its communications and engagement agency for Natrelle®, the leading brand in breast augmentation and restoration, and for its world renowned onabotunlinumboxinA BOTOX®.

Nu Skin: Premier anti-aging company Nu Skin (NYSE: NUS) has entrusted MSLGROUP China to provide social listening and digital reputation counseling.

As a full-service communications and engagement consultancy, MSLGROUP is providing advisory, strategy and creative solutions both within strategic corporate communications and integrated marketing communications. All of MSLGROUP’s campaign strategies in China are based on thorough data and insights, and geared towards creating true impact.