MSLGROUP won PRWeek Awards Asia’s Best Promotional Activity of the Year and Arts, Entertainment & Media Campaign of the Year

Wins at PRWeek Awards Asia

Hong Kong, July 3, 2014MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe as well as the largest brand and reputation advisory network in Asia and Europe, celebrated a raft of awards picked up by the firm at the prestigious PRWeek Awards Asia 2014 last week. Genedigi MSLGROUP’s “Putting the Brand back into Brand Ambassador Campaign” for NetEase scooped up two category award wins. Noteworthy, MSLGROUP agencies managed a clean sweep in the category Technology Campaign of the Year with the trophy going to MSLGROUP in India, a Certificate of Excellence for 20:20 MSL, and an Honorable Mention for Genedigi MSLGROUP.

The winning campaigns not only demonstrate MSLGROUP’s superiority in developing and implementing integrated campaigns grounded in data and insights, but also stand as a true reflection of the sizeable business impact that MSLGROUP’s work has on brands and businesses. The wins serve as a testament to the firm’s unparalleled strength in creating award-winning campaigns that translate into actual business results.

Glenn Osaki, President Asia, MSLGROUP, said, “I am thrilled, but not surprised, that MSLGROUP’s work for our clients is once again highly recognized by senior brand and communications executives in the region. Having been a frequent juror for PRWeek Awards Asia, I have seen firsthand how the competition has intensified over the years. Only campaigns that put consumer insights at the core, are executed seamlessly across multiple channels, and which generate measurable business results are able to cut through the increasingly stiff competition.”

MSLGROUP’s winning campaigns are:

  • NetEase DTWS 2: Putting the “brand” back into brand ambassador, by Genedigi MSLGROUP, won in two top categories: Best Promotional Activity of the Year and Arts, Entertainment & Media Campaign of the Year for its 360° approach that maximized the brand ambassador and established in-depth connection with gamers, which resulted in the success of the launch of the new online game, DTWS2.
  • Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India, was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.
  • The Evernote Life Campaign by 20:20 MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.
  • Shijiebang – Going old school 2.0, by Genedigi MSLGROUP, received Honorable Mention in the category Technology Campaign of the Year for the smart idea that was developed based on the deep understanding of Chinese consumers and a keen sense of social hot topics.

The highly acclaimed PRWeek Awards Asia recognize best practices, top talent and leading agencies in Asia-Pacific — those that are defining pioneering thinking and driving the marketing and communications industry forward. This accolade adds to the string of award wins that MSLGROUP has received this year, including Marketing Magazine’s Event Marketing Agency of the Year, Best Use of Twitter from PR Daily Awards, and Best Use of Social Media from CIPRA Awards. For two consecutive years in 2012 and 2013, MSLGROUP was recognized by PRWeek Awards Asia as the Asia-Pacific Network Agency of the Year.