Hong Kong, July 3, 2014 – MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe as well as the largest brand and reputation advisory network in Asia and Europe, celebrated a raft of awards picked up by the firm at the prestigious PRWeek Awards Asia 2014 last week. Genedigi MSLGROUP’s “Putting the Brand back into Brand Ambassador Campaign” for NetEase scooped up two category award wins. Noteworthy, MSLGROUP agencies managed a clean sweep in the category Technology Campaign of the Year with the trophy going to MSLGROUP in India, a Certificate of Excellence for 20:20 MSL, and an Honorable Mention for Genedigi MSLGROUP.
The winning campaigns not only demonstrate MSLGROUP’s superiority in developing and implementing integrated campaigns grounded in data and insights, but also stand as a true reflection of the sizeable business impact that MSLGROUP’s work has on brands and businesses. The wins serve as a testament to the firm’s unparalleled strength in creating award-winning campaigns that translate into actual business results.
Glenn Osaki, President Asia, MSLGROUP, said, “I am thrilled, but not surprised, that MSLGROUP’s work for our clients is once again highly recognized by senior brand and communications executives in the region. Having been a frequent juror for PRWeek Awards Asia, I have seen firsthand how the competition has intensified over the years. Only campaigns that put consumer insights at the core, are executed seamlessly across multiple channels, and which generate measurable business results are able to cut through the increasingly stiff competition.”
MSLGROUP’s winning campaigns are:
The highly acclaimed PRWeek Awards Asia recognize best practices, top talent and leading agencies in Asia-Pacific — those that are defining pioneering thinking and driving the marketing and communications industry forward. This accolade adds to the string of award wins that MSLGROUP has received this year, including Marketing Magazine’s Event Marketing Agency of the Year, Best Use of Twitter from PR Daily Awards, and Best Use of Social Media from CIPRA Awards. For two consecutive years in 2012 and 2013, MSLGROUP was recognized by PRWeek Awards Asia as the Asia-Pacific Network Agency of the Year.