MSLGROUP Promotes Terence Yam to Head Hong Kong Office

MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced the promotion of Terence Yam to General Manager of its Hong Kong operation,effective immediately.  Terence will continue to enhance the agency’s capabilities and work more closely with other Publicis Communications agencies to further accelerate the growth of MSLGROUP Hong Kong, which is already the fastest growing operation in MSLGROUP’s entire Asia region.

Yam, a 15-year communication veteran, is specialized in integrated marketing, technology and digital communications. With rich experience in various multinational communication agencies in Hong Kong, Yam returned to MSLGROUP in 2014 to lead and transform the consumer practice. Under his leadership, Yam has built a robust team providing integrated communication solutions to the world’s leading brands. In the first half year of 2016, the agency’s digital and integrated marketing business accounted more than 50 percent of its total revenue.

Glenn Osaki, President, Asia, MSLGROUP said, “I’m always impressed by Terence’s passion – towards clients, colleagues and the communication industry. In now his second stint at MSLGROUP, I have witnessed his meteoric rise and his great achievement that has transformed our Hong Kong operations to where we are providing cutting-edge digital and integrated solutions to many of the top clients in the market. I’m confident in him taking the team to the next level to continue to be clients’ preferred partner and trusted advisor.”

On his promotion, Yam said, “As a key regional and financial hub in Asia, Hong Kong is always an important and competitive market. We have to keep challenging and transforming ourselves to meet clients’ increasing demands and achieve greater success. I’m thrilled to take on a new role and I will collaborate more closely with Publicis Groupe agencies in providing seamless solutions to clients.”

Alex Lee, CEO, Publicis Communications Hong Kong commented, “Terence is one of the most creative, innovative and reliable leaders in Hong Kong, he together with his dynamic team have been delivering high-quality work and demonstrating great business performance. He has been an active supporter in the collaboration among all Publicis Groupe agencies in Hong Kong and ensure we go to the market as one team with the most integrated and influential communication work. I look forward to working with him in his new role as General Manager of MSLGROUP Hong Kong.”