MSLGROUP named Marketing Agency of the Year at the 12th International Business Awards

Supporting Clients to Lead the Change in the Communications Industry

Shanghai, August 31, 2015MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has won the Grand Stevie® Award Trophy for Marketing Agency of the Year at the 12th International Business Awards (IBAs) in 2015. This global recognition comes as the result of MSLGROUP being honored with 27 Stevie Awards earlier this week – half of which were in the marketing category, where competition included global advertising agencies, PR agencies, experiential agencies and the in-house marketing departments of brands.

“MSLGROUP has transformed itself and is now clearly leading the change within our category. With integrated storytelling and creativity at the core, we are pioneering new technologies for cutting edge data, insights and engagement, while never losing focus of why we are trusted by our clients in the first place: our ability to drive results and deliver impact on their business. I’m incredibly proud of our teams for their innovative marketing and communications campaigns that make our clients’ voice matter”, said Glenn Osaki, President Asia, MSLGROUP.

IBAs are the world’s premier business awards that recognize best practices in various business disciplines, including Communications/PR and Marketing. This year, MSLGROUP is not only awarded global Marketing Agency of the Year, but is also the most Stevie awarded agency in Asia for the second consecutive year.

The 27 Stevie Awards for MSLGROUP were presented for work on behalf of the following clients:

  • 20:20 MSL (India): 3 Gold, 4 Silver and 1 Bronze Stevie Awards
  • CeBIT India — 2 Gold
  • Viber – 1 Gold, 3 Silver
  • Logitech – 1 Silver, 1 Bronze
  • Genedigi MSLGROUP (China): 2 Gold, 2 Silver and 5 Bronze Stevie Awards
  • Beijing Hyundai – 1 Gold, 1 Silver
  • Huawei – 1 Gold, 2 Bronze
  • Dongfeng Citroen – 1 Silver, 3 Bronze
  • MSLGROUP China: 2 Gold, 2 Silver and 1 Bronze Stevie Awards
  • Foshan Lingnan Tiandi – 1 Gold, 1 Silver, 1 Bronze
  • LYCRA® — 1 Gold, 1 Silver
  • MSLGROUP Taiwan: 2 Gold Stevie Awards
  • Taiwan External Trade Development Council (TAITRA) – 1 Gold
  • Hong Kong Tourism Board – 1 Gold
  • MSLGROUP India: 1 Gold and 1 Silver Stevie Awards
  • Sony – 1 Gold, 1 Silver
  • MSLGROUP North America: 1 Gold Stevie Award
  • Paypal – 1 Gold

The International Business Awards are the world’s premier business awards program with more than 3,700 nominations from more than 60 nations and territories in 2015. This year’s  Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August.

These accolades follow a string of award wins for MSLGROUP this year, including 37 wins for the campaign #LikeAGirl for P&G (including the PR Grand Prix at Cannes Lions, and PR Week Global Awards), the IPRA Golden World Award for Netflix, three awards at the PRWeek Awards Asia, Marketing Magazine’s Event Marketing Agency of the Year and Best Mobile Campaign from PR Daily Awards.