April 24, 2015 – MSLGROUP, the communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced the appointment of Wendy Loh as Director of the Corporate Practice in Singapore. This hire sees MSLGROUP further cement its leading position in corporate communications in the region, as the firm continues to build its senior counsel bench to provide insights-based, integrated communications solutions geared towards creating significant impact for businesses and brands.
In her new role, Loh will oversee the development of communications strategies across various sectors in a broad range of industries throughout Singapore as well as the region. She will also actively implement best practices from pillars within the MSLGROUP network of corporate reputation and brand citizenship.
Loh, a 14-year corporate communications veteran who was most recently a vice president at Weber Shandwick in Singapore, brings to MSLGROUP a wealth of knowledge and experience from developing and driving corporate initiatives for companies across Asia. Having spent a decade in China, she has held both in-house roles and agency positions in a number of international public relations agencies, helping companies across a variety of sectors – ranging from technology, finance, lifestyle and government – in areas of corporate reputation management, internal communications, CSR, issues/crisis management and stakeholder outreach.
Wendy Loh said: “MSLGROUP is reinventing communications and leading change in our industry. It is already evident to me how MSLGROUP stands apart from others in Asia with its focus on insights, transmedia creativity and engagement, gearing everything they do towards business impact for clients. I am very energised by the potential and promise of my role against a backdrop of game-changing communications.
“I am looking forward to working alongside a stellar team of industry professionals at MSLGROUP. I’m excited to be part of a network that values and cultivates talents so that we are continually raising the bar for ourselves, and in turn our clients. Being trusted advisors to our clients, we need to understand their market, be aligned with their strategies and go the extra mile for them,” Loh said.
Kelvin Yeo, Managing Director of MSLGROUP in Singapore, said: “Wendy Loh’s experience and strong track record in providing strategic communications counsel, shaping corporate culture, driving performance and leading change make her the ideal choice to drive our corporate practice ahead. Coupled with MSLGROUP Asia’s current go-to-market strategy of focusing on integrated work based on insights to generate real impact for businesses and brands, I am confident that Wendy, together with the existing team, will be better geared to impact our clients’ business goals and take our agency to greater heights.”
MSLGROUP in Singapore collaborates closely with its Singapore sister agency Luminous Experiential MSLGROUP to incorporate strategic experiential elements into its corporate and marketing campaigns. All of MSLGROUP’s campaign strategies in Asia are based on thorough data and insights, and geared towards delivering true impact.