MSLGROUP in Asia Wins Three Gold SABRE and Two In2 SABRE Awards

Beijing, September 19, 2014 MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, took home three significant wins at the 2014 SABRE Asia Pacific Awards ceremony last night. The SABRE Awards is a world leading awards program that recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results. MSLGROUP also received two wins and four Certificates of Excellence from the In2 SABRE Awards designed to showcase the most innovative work in areas such as content creation, multimedia storytelling, data and analytics, research and measurement.

“The communications landscape has shifted significantly in Asia and the rest of the world in recent years, as have the needs of our clients. To continue to generate impact for our clients’ brands and businesses, and also to lead the change in Asia, we at MSLGROUP work hard to make sure that our work is based on true insight, which is translated into stories told across multiple channels to create tangible business results for our clients. The many wins across various categories from a prestigious regional awards program is a great testament to the quality of work from the MSLGROUP’s teams in Asia”, said Charlotta Lagerdahl Gandolfo, Regional Business Director, Asia, MSLGROUP.

The wins from Gold SABRE Awards and In2 SABRE Awards were awarded to the following MSLGROUP agencies and campaigns:

  • MSLGROUP China: Gold SABRE Winner of Marketing to Women for Lycra® – Liberates Urban Chinese Women campaign, and Gold SABRE Winner of Consumer Marketing (Existing Product) for Perfetti Van Melle China’s Alpenliebe Candy – Kindness My Way campaign
  • Genedigi MSLGROUP: a Gold SABRE Winner of Entertainment for Netease – Putting the “Brand” Back into Brand Ambassador campaign
  • MSLGROUP China: In2 SABRE Winner of Media Partnership for Lycra® – Liberates Urban Chinese Women campaign, and Certificate of Excellence of Prodcast/Webinar/Webcast for Perfetti Van Melle China’s Alpenliebe Lollipop – Reuniting Families on Togetherness Day campaign
  • MSLGROUP in India: In2 SABRE Winner of Best Use of Facebook for Times of India – Organ Donation campaign, and Certificate of Excellence of Best Use of Twitter for Sony XperiaZ1: The Rise of Mobile Photography campaign
  • MSLGROUP in Taiwan: Certificates of Excellence of Digital and Print Media for Sony Xperia Z1 Launch in Taiwan campaign, and Certificate of Excellence of Brand Digital Platforms for TAITRA – Taiwan Excellence Care campaign

With more than 5,000 entries each year, the SABRE Awards provides a premier showcase for the best and the best that the communications industry has to offer. This accolade adds to the string of award wins that MSLGROUP in Asia has received this year, including 5 top honors from PRWeek Awards Asia, 16 Stevies from the International Business Awards program and a number of wins from other influential global, regional and local award programs.