Bangkok, 7 December 2016 – Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced the establishment of MSLGROUP in Thailand through the rebranding of Arc PR, one of the leading integrated communications agencies locally. As the influence and engagement consultancy of Publicis Groupe, MSLGROUP is the largest strategic communications and reputation advisory network in Asia and was named 2016 Regional Agency of the Year by both PRWeek Asia and The Holmes Report.
Effective immediately, Arc PR Thailand is now part of the MSLGROUP network and will operate under the MSLGROUP brand in close collaboration with the other Publicis One agencies. This move further strengthens MSLGROUP’s leadership in Southeast Asia, as well as elevate Publicis One’s PR expertise in Thailand.
A leading PR agency established in Thailand in 2004, housing many of the market’s most renowned and experienced PR professionals under its roof, Arc PR provides a full range of PR services with special expertise in consumer PR across a wide range of categories. With local insight and close collaboration with the other Publicis Groupe agencies, it has been going beyond traditional PR to deliver creative and integrated solutions to achieve clients’ communication goals. Arc PR is trusted by both world giants such as P&G, Volvo, Mead Johnson, Merlin Entertainment, as well as by local reputable businesses and brands like PT Entergy, Singha Park Chiang Rai and Boon Rawd Brewery.
MSLGROUP Thailand will continue to be led by communication veteran Karl Kongkham under the guidance of Glenn Osaki, President, Asia, MSLGROUP. Kongkham will now take on the role of Director, Thailand, MSLGROUP, and continue to report to Songkran Sethesompobe, CEO, Publicis One in Thailand.
Glenn Osaki, Asia President of MSLGROUP said, “We have seen great business performance in all of our markets across the region this year and have also been recognized by the industry’s most prestigious award programs as the best agency in Asia. Following a rapid expansion this year, I’m happy that we are now present also in Thailand. For a long time, I have admired and appreciated the creative thinking and ground-breaking work that Arc PR Thailand has delivered. Arc’s integrated offering and great understanding of the local market will ensure that we can provide seamless best-in-class work to local, regional and global clients and further enhance our presence and leadership in the region.”
Karl Kongkham, Director, MSLGROUP Thailand said, “We’re thrilled to join the MSLGROUP network at this important moment. MSLGROUP’s game-changing innovations as well as its large network and resources allow us to further strengthen our capabilities, continue to deliver the most efficient and creative solutions to support our clients’ business and to lead the transformation of the communication industry in Thailand. We look forward to collaborate with MSLGROUP’s outstanding PR professionals all over the world to provide even stronger advisory to our clients.”
Songkran Sethesompobe, CEO, Publicis One Thailand commented, “We are delighted to join forces with MSLGROUP, Asia’s leading influence and engagement network. With MSLGROUP we will provide clients with more interdependent solutions and certainly be better positioned in the market. I’m confident that MSLGROUP will be the connector in Publicis One Thailand that moves the needle and sets a new benchmark for the industry.”
Guillaume Herbette, CEO of MSLGROUP added, “MSLGROUP continues to build our network into one of the most robust public relations and communications networks in the world to meet the global needs of our clients. It is the eighth time in 2016 that we have added new markets to our network, including in Vietnam, Sri Lanka, West Africa, The Philippines and in the Middle East.”