February 17, 2016, China – MSLGROUP China, the strategic communications and engagement consultancy under Publicis Groupe, today announces multiple new client wins including world renowned brands like ASOS and Madame Tussauds. This clearly demonstrates the agency’s ability to deliver strategic advisory and integrated communications services through unbound channels and across multiple sectors and industries, cementing its position as the go-to full service agency in mainland China.
MSLGROUP China continues to deliver real business impact and social influence for clients through innovative, integrated strategic communications solutions driven by data-based insights.
“Building on the remarkable growth in 2015, MSLGROUP China is continuing to lead the way and to be the preferred partner for leading businesses and brands in China. With current clients increasing their business with us, and new clients coming knocking on our door, 2016 looks indeed bright for MSLGROUP China,” said Daisy Zhu, Managing Director, MSLGROUP China.
The announced partnerships kicking off during the beginning of 2016 are:
Fashion and lifestyle: British online fashion and beauty retailer ASOS selected MSLGROUP China as its agency of record to provide strategic advisory and implement communications programs to support brand and product promotions. Madame Tussauds entrusted MSLGROUP China to support the launch of its latest wax museum in Chongqing.
Finance: Capital and Growth, China’s first financial assets supply chain service group, partners with MSLGROUP China to promote the company’s unique offerings in the highly complex and fast-paced Chinese market; Invest Victoria, the investment promotion agency of the Victorian State Government of Australia, and global investment firm Butler Industries enlisted MSLGROUP China to elevate the brand influence and preference through ongoing strategic financial communication advisory.
Internet Plus: Versed in the intricacies of Internet Plus and experienced in all things tech, MSLGROUP China was chosen by world-leading manufacturer of consumer electronics Belkin and Linksys to strengthen the brand’s visibility through daily, multi-channel communications.