MSLGROUP China Announces New Senior Appointments, Agency Veterans to Lead Next Stage of Growth




Beijing, January 28, 2014 – MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, and the largest brand and reputation advisory network in Greater China, today announced the appointments of several agency veterans to leadership roles in China. Daisy Zhu replaces Par Uhlin as Managing Director, MSLGROUP China, and takes on the additional role of General Manager of MSLGROUP China’s Shanghai office. Thomas Liu takes on the role of General Manager, MSLGROUP China’s Beijing office. Par Uhlin takes on the new role of Vice Chairman, MSLGROUP China, adding to his responsibilities as Managing Director of MSLGROUP in Hong Kong and Asia-Pacific regional practice group lead for Reputation Management and Corporate Communications.

These promotions, which came into effect January 1, reflect the continued growth in the China market, where the specialist strategic communications agency has achieved double-digit growth year after year and garnered multiple awards for long-standing clients Alpenliebe, Garden, and the Singapore Tourism Board. MSLGROUP China recently added new clients Harley Davidson, Oakley, Stokke and Sunny Hills to its roster of international clientele which includes United Technologies Corporation (UTC), Coca-Cola, P&G, Walmart and IKEA.

Daisy Zhu joined MSLGROUP in 2004 with experience in journalism and advertising under her belt to lead the Marketing Communications practice. With her at the helm, the team became the largest in China and represented 40% of the business in China. She was previously General Manager of the Marketing Communications practice.

Thomas Liu is an agency veteran with more than 15 years of leadership experience in PR, corporate communication and brand management from leading international agencies in China. He joined MSLGROUP in 2011 to lead the B2B and Technology team and grew it to become one of the largest practices in China. He was previously the General Manager of the B2B and Technology Communications practice.

Par Uhlin is a 12-year veteran of MSLGROUP with more than six years overseeing MSLGROUP China, and Hong Kong from 2013 onward. Before taking on managerial roles, Par largely focused on communications analysis and PR strategy; specifically, defining PR practices within a greater marketing perspective. Par is a trusted senior advisor of several large multinationals in China, and has considerable experience in local crisis management. As Vice Chairman, Par will divide his time between client advisory, talent development and strategic initiatives for the group.

“Par, Daisy and Thomas are exceptional leaders and trusted advisors in their respective areas,” says Johan Björkstén, Chairman, MSLGROUP China. “I’ve had the privilege of working with them for many years and have seen their abilities to serve clients and grow profitable, sustainable business. But just as importantly, they are strong champions of our teamwork culture: the reason we have been able to grow from a small startup to one of China’s top-three agencies is because clients appreciate our seamless integration across offices and ability to deliver strong service not just in one city but in the whole of China. Par, Daisy and Thomas have the right vision, aptitude and versatility to help MSLGROUP China deliver on this promise.”

“MSLGROUP is the best place for high-performing professions and we nurture our talent by providing opportunities for advancement and growth,” continues Glenn Osaki, President, MSLGROUP in Asia. “Par, Daisy and Thomas have been with the company for years and these new roles offer a different set of challenges and a chance for professional development.”

“I’m excited to have the opportunity to build on this tradition of collaboration that has allowed us to grow from a small start-up to one of China’s largest communications consultancies,” said Daisy. “We have some of the best and brightest working on integrated marketing communications campaigns, social media and digital communication, and corporate reputation work in China, and I intend to further develop our capabilities and reach moving forward.”