MSLGROUP China Acquires Ten Major Business Contracts Across Key Sectors in Q3 2015

Shanghai, Oct 19, 2015 – After establishing partnership with over 20 leading brands in the first quarter of 2015, MSLGROUP China, Publicis Groupe’s strategic communications and engagement consultancy, announced ten more business wins from industry-leading brands in five targeted sectors. Notable assignments include corporate communications advisory to Xintiandi Shanghai, integrated communications services for rural e-commerce of, CSR and digital counsel for AXA.

In 2015, the second year after establishing the strategic position of Business-Driven Communications Consultancy, MSLGROUP China performed outstandingly in sectors ranging from healthcare, real estate, B2B, internet to finance. Thanks to the company’s integrated capabilities, strong teamwork, and first-rate market reputation, MSLGROUP China, amid the fierce competition gained the opportunities to provide landmark clients with corporate, branding, integrated marketing and digital communications service.

“Standing on our new Business-Driven Communications Consultancy position, we focus on the real business needs of clients. With deep insights of local markets and high-quality exercise of creativity, we are able to offer clients with integrated solutions which truly deliver business impact. Since 2015, not only have we been constantly elevating our digital and integrated communication services to new heights, we have also hired outstanding industry elites to further strengthen our digital leadership in the industry. The ten new client wins and our double-digit growth in digital marketing confirmed our efforts and investment in digital,” Daisy Zhu, Managing Director of MSLGROUP China.

Contracts acquired in Q3 2015 include:


Juvederm by Allergan: Following the wins of Botox and Naterlle earlier this year, MSLGROUP China is further entrusted by Allergan to produce public-service videos for Juvederm, another world-leading product of Juvederm.

Real Estate

Xintiandi: With a proven track record working with Xintiandi Shanghai on marketing programs, MSLGROUP China has elevated the working relationship with Xintiandi and will be providing them corporate communications consel. The team’s mandate is to reinforce Xintiandi’s brand modeling strategies.

CITIC Capital: The shopping mall “Lane 189” in Shanghai and “ID Mall” in Hefei invested by CITIC Capital also appointed MSLGROUP China as the marketing planner and communication service provider to attract further investment for the two properties.

Merlin Entertainments Group: As the world’s second largest operator of tourist attractions, MSLGROUP China will provide strategic and integrated communications service to Merlin Entertainment Groups for the first LEGOLAND Discovery Centre in China.


Rural e-commerce of, (leading Internet finance platform), 700 Bike (Internet+ urban lifestyle bicycle brand), and (home decoration service provider under WZ Group) hired MSLGROUP China to provide creative marketing, digital marketing and communication services for their own brands.


AXA: The world’s largest insurance group from France has chosen MSLGROUP China as its brand communication partner (with a focus on CSR and digital) in China in its first year of operation.


International Copper Association: MSLGROUP China recently became the advisor of media strategy and consulting of Internaional Copper Association with provision of corporate communications service.