MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012. Par Uhlin, Managing Director of MSL China, who has added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between the MSL HK financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China, Shanghai led by Linda Du, and Beijing led by James Hawksworth. Under the close relation and corporation of these three important offices in Asia, financial communications practices have been structured and reinforced for the Asia market expansion. Dedicated to financial communications issues, the Finance Summit gathers more than nearly 30 financial communications consultants from the MSLGROUP network, not just from Asia but also from Europe and the US.
The agenda this year calls for a mix of meeting room activities as well as offsite visits which are designed to drive future growth and focuses on the below key areas:
– To explore the achievements and perspectives for financial communications across the region: organization, collaboration between offices, staffing, marketing plan;
– To identify the specificities of the Asian market compared to Europe and the US in regards of the clients’ needs and the macro-economic environment;
– To dig out the role of Financial Communications in financial transactions, especially in cross border M&As;
– To discuss how the financial communications offer can be renewed: new and original offers as well as best practices to share and circulate throughout the network, with a special focus on social media.
Jaideep Shergill, Asia practice leader for Financial Comms points out: “We are in Hong Kong to address some of the foremost challenges on the market. It is important that we focus on turning these challenges into business opportunities. We must work together to showcase our strengths and specificities, to provide best-in-class advisory and grow in a sustainable manner on this very important market for MSLGROUP.”