MSLGROUP Appoints New Regional Practice Leader for Financial Communications in Asia


Shanghai, August 28, 2015MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announces its appointment of Lusha Niu, Director at MSLGROUP China, as the new regional practice leader for Financial Communications. This appointment will  further bolster the firm’s expertise and leadership within the financial communications space.

In addition to her current responsibilities at MSLGROUP China, Lusha Niu will effective immediately oversee the Financial Communications practice in Asia to ensure MSLGROUP’s regional leadership through best-in-class client service and strategic counsel. The role includes the mandate to grow the business, development of new offerings and methodologies, internal capability enhancement and thought leadership.

Lusha Niu has more than 15 years of experience and knowledge in financial communications and corporate advisory in Asia and North America. She has spent several years as an investment banker with a private equity consulting firm and has worked closely with institutional investors including Tiger Global, Morgan Stanley, HSBC and Fidelity Venture Capital on their China deals. Lusha Niu joined MSLGROUP China in 2013 as Director, specializing in corporate communications and C-suite advisory, with focus on financial communciations. Her client portfolio includes private equity, banking, technology, media, telecommunication, professional services, healthcare and FMCG corporations.

Charlotta Lagerdahl Gandolfo, Regional Business Director, said: “With the fast development of the economy in Asia, our clients are getting increasingly more professional and sophisticated when it comes to financial communications. Under the leadership of Lusha Niu, who in this role brings her extensive background in international finance and communications to the entire region, MSLGROUP will be an even stronger partner to demanding financial communications clients across Asia.”

Lusha Niu said: “Together with our local top professionals within financial communications across MSLGROUP in Asia, and in close collaboration with our global colleagues, we will further enhance our offering within financial communicaions and ensure best-in-class councel to our clients. With MSLGROUP leading the change in the communication industry, I’m thrilled over the mandate to take the firm’s important Financial Communications practice to the next level.”

Roland Klein, MSLGROUP’s global practice leader for Financial Communications, said: “This appointment further increases MSLGROUP’s expertise and leadership in Financial Communications in Asia where the firm already occupies leading positions in important markets such as in Japan where MSLGROUP consultancy CNC Japan is already recognized as a market leader. MSLGROUP consultancies CNC and JKL in Europe and Kekst and Company in the USA have had significant cross-border mandates in this sector in recent history, and we are looking forward to establishing a much stronger financial practice in Asia going forward”

Financial Communications is one of the nine practice groups in MSLGROUP which also include Business to Business and Technology, Reputation Management and Corporate Communications, Corporate and Brand Citizenship, Healthcare, Integrated Consumer Marketing, Social Media, Employee Communication and Engagement, and Public Affairs.