Shanghai, January 21, 2014 – MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, and the largest brand and reputation advisory network in Greater China, India as well as Asia and Europe overall, today announced its appointment of eight new regional practice group leaders and two regional deputy practice group leaders across Asia to further strengthen the firm’s expertise and leadership.
The practice leaders will have as their mandate to ensure MSLGROUP’s regional leadership position in their respective practice through best-in-class client service and strategic counsel, including growing the business, developing new offerings and methodologies, structured internal capability enhancement and thought leadership.
Glenn Osaki, President Asia, MSLGROUP, said: “Most of these top talents and leaders have been with us for many years, some have grown with us for over a decade. We are very happy to appoint these experts to take on international leadership roles and to contribute to developing the future of MSLGROUP in Asia and globally. MSLGROUP is driving the change. I’m proud that these top talents will play a part in taking our firm -– and our industry — to the next level”.
The appointed practice leaders are:
Amrit Ahuja – Business to Business and Technology
Multiple award-winner Amrit Ahuja is an 18-year veteran with MSLGROUP, with over 20 years of professional communications experience. Amrit is an experienced senior counselor to the Indian and Asian C-suite, especially within business-to-business and the technology industry. She is adding the role of regional practice leader to her current position as Client Engagement Leader for 20:20 MSL in India.
Par Uhlin – Reputation Management and Corporate Communications
Multiple award-winner and most recently MSLGROUP China MD for six years, Par Uhlin is a 12-year veteran with MSLGROUP. Par has counseled many MNC leaders in China on regulatory issues, corporate reputation, CSR and crisis management. He is adding the role of regional practice leader to his current position as Vice Chair, MSLGROUP China.
Ellen Cheng – Corporate & Brand Citizenship
Ellen Cheng has been with MSLGROUP for more than six years. Ellen specializes in combining corporate and integrated marketing advisory for her clients, ensuring consistent corporate and brand storytelling, which is deeply rooted in the company’s purpose. With over 16 years of both corporate and brand communications experience overall, she is a sought-after trainer and advisor to senior executives of leading international companies in China. She is adding the role of regional practice leader to her current position as Director, MSLGROUP China.
Ken Hirata – Healthcare
Multiple award-winner Ken Hirata has been with MSLGROUP for five years. He is one of the most experienced advisors in the Japanese healthcare industry, including 20 years of in-house healthcare experience. He is a sought-after counselor by multinational pharmaceutical companies in Japan and across Asia. He is adding the role of regional practice leader to his current position as Senior Director, MSLGROUP in Japan.
Dennis Hsu – Integrated Consumer Marketing
Multiple award-winner Dennis Hsu is a five-year veteran with MSLGROUP. He has engineered many of the most ground-breaking and engaging campaigns in Taiwan, employing truly integrated approaches that are data-based, story-driven and unbound by channel. He is adding the role of regional practice leader to his current position as Vice President, MSLGROUP in Taiwan.
Narendra Nag – Social Media
Outside of his many years with MSLGROUP, multiple award-winner Narendra Nag’s previous experience spans companies within new media, big data, TV, digital and social. At MSLGROUP, Narendra has developed content-centric, data-based and story-driven strategies within social and digital media for large corporations as well as innovative tech start-ups. He is adding the role of regional practice leader to his current position as Vice President and Co-leader of MSLGROUP Social Hive in India.
Parveez Modak – Employee Communication and Engagement
Multiple award-winner and MSLGROUP veteran Parveez Modak brings together experience from digital media, social media, creative content, advertising, campaign planning, leadership and strategic advisory. He is adding the role of regional practice leader to his current position as Senior Vice President and Co-Leader of MSLGROUP Social Hive in India.
Amit Misra – Public Affairs
Amit Misra has recently re-joined MSLGROUP. He brings over 18 years of experience spanning corporate consulting roles, having focused on public affairs advisory to large corporations in India and in Asia. He is adding the role of regional practice leader to his current position as Executive Vice President and Director, Public Affairs, at MSLGROUP in India.
The two deputy practice leaders are:
Jolin Liu – Integrated Consumer Marketing
Jolin Liu has been with MSLGROUP for eight years, and brings 10+ years of experience from integrated marketing, advertising and promotions. Jolin is an experienced advisor, having led major integrated marketing campaigns in China for some of the world’s largest brands. She is adding the role of deputy regional practice leader to her current position as Group Account Director, King Harvests.
Fu Yumei – Healthcare
Multiple award-winner Fu Yumei brings over 20 years of experience in the marketing communications industry to MSLGROUP, including 10 years of in-house healthcare experience. She is adding the role of deputy regional practice leader to her current position as Healthcare Leader and Senior Associate Director at MSLGROUP in Singapore
Jaideep Shergill is continuing his leadership of the regional Financial Communications practice.