MSLGROUP Announces String of Client Wins Across All Agencies in Asia

Full roster of new business wins with local and international brands further strengthen regional presence

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Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia.

Osaki head shot “The only way to become number one is to deliver world class strategy, creativity and results to both existing clients and new clients who chose us as their advisor and partner. While the quality of our work is tested every day by our clients and recognized through our multiple award wins, it’s in the new business arena where our creative and strategic capabilities are directly measured against our competitors. It’s my firm belief that our strength — as shown through this pitch winning streak — is the result of MSLGROUP in Asia working together as one team across the region. We hire, develop and retain top talent, in combination with a fierce focus on client engagement and a multi-platform offering that is always close to our clients’ business. I’m especially proud that many wins are the result of referrals from our current clients, which speaks volumes of our trusted relationship”, said Glenn Osaki, Asia President, MSLGROUP.

As a full-service communications and engagement network, MSLGROUP is providing advisory and creative solutions for a wide range of clients, spanning across communications disciplines -– from integrated marketing communications solutions to corporate, experiential and technology. Selected examples of prominent new business wins for MSLGROUP in Asia include:

Integrated Marketing Communications Solutions

Singapore Tourism Board (STB). STB chose to partner with MSLGROUP in India, where the team will provide creative, unbound solutions for STB with the help of innovative online solutions, advertisements, media relations and influencer outreach. (MSLGROUP in India)
Marriott. MSLGROUP in India continues to organically grow its portfolio of nine Marriott properties in India through the addition of another Marriott property — the prestigious JW Marriott Bangalore. MSLGROUP in India has provided advisory and creative content to Marriott for over five years. They are now entrusted to deliver an integrated communications plan for the first Marriott property in Bangalore. MSLGROUP in India will also build a strong social media presence for Marriott, focusing on the corporate brand as well as the various F&B offerings of JW Marriott Bangalore. (MSLGROUP in India)
Big Bazaar and Fashion at Big Bazaar. MSLGROUP in India provides a completely integrated, creative and content driven solution, focusing on digital and social media advisory and outreach. (MSLGROUP in India) Stokke. With a 360-degree approach, including traditional media relations, digital, social outreach as well as on-the-ground experiential, MSLGROUP ensures that Stokke is the number one choice for its selected target audience. (MSLGROUP in China)
SunnyHills. MSLGROUP in China will provide a completely integrated communication plan for the brand’s market entry, focusing on social media strategy and tactics. (MSLGROUP in China)
Hasmore Ltd. MSLGROUP is working with the brand to strengthen its business and reputation, and has developed a thorough program within digital and social media for stakeholder engagement. (MSLGROUP in Taiwan)
Walt Disney Pictures. When the movie “Monsters University” was launched in Taiwan, Walt Disney Pictures turned to MSLGROUP to ensure maximum awareness and box office success for the movie, while at the same time leveraging the movie to re-establish the brand image of Pixar. (MSLGROUP in Taiwan)


Rebecca. A lifestyle company which allows people to feel better about how their hair looks in public. MSLGROUP is supporting the promotion of Rebecca’s wigs with events and roadshows across China. (MSLGROUP in China through King Harvests)

Beiersdorf. MSLGROUP is providing 360-degree marketing solutions, including advertisement, packaging design, events, PR and in-store promotion. MSLGROUP started the cooperation with Beiersdorf in January 2013, and has during the year expanded the cooperation to include a wide range of Beiersdorf brands. (MSLGROUP in China through King Harvests)

Corporate Communication, Business-to-Business/Technology

Lenovo Smartphones. MSLGROUP is entrusted to provide strategic counseling as well as to advise and execute communication around its client’s commitment and new innovations. (MSLGROUP in India)
Electrolux. As Electrolux’ key advisor within communications, MSLGROUP is working close to its client on a day-to-day basis for advisory and media relations, as well as a number of experiential solutions to engage directly with consumers. (MSLGROUP in Taiwan)
Huawei. MSLGROUP is entrusted with strategic advisory for corporate and key business area communication in India. This is an expansion of MSLGROUP’s cooperation with Huawei, which now includes five markets globally and two in Asia. (MSLGROUP in India through 20:20 MSL)
Janssen. Janssen chose to partner with MSLGROUP for a key pre-product launch, where it was crucial that the strategy and positioning stood out and reinforced the brand by reaching the right influencers to impact Janssen’s complex set of stakeholders in the most efficient way. This would lay the ground and prepare for this important product launch. (MSLGROUP in China)
Rambus (Nasdaq: RMBS). A cross-office assignment which includes PR, media relations and communications strategies, where MSLGROUP in Taiwan and MSLGROUP in Japan are collaborating with Schwartz MSL in San Francisco. (MSLGROUP in Taiwan and Japan)
Xylem. MSLGROUP in India is partnering with Xylem for a multi-platform approach including traditional media relations, digital and social outreach, and CSR to engage stakeholders around Xylem’s 360-degree holistic water solutions in India and globally. (MSLGROUP in India)
DHL-Sinotrans (JV of DHL and Sinotrans). MSLGROUP is entrusted to strengthen and manage the reputation and business of Express in China. MSLGROUP is working closely with the company to strengthen its business from within by leveraging social media to improve the company’s customer service, and MSLGROUP is also engaging with stakeholders through a multiple channel and highly integrated approach, where digital media is driving the programs. As a reputation and business partner, MSLGROUP engage with the marketing department and the Sales and After-Sales departments. (MSLGROUP in China)
Brother. The Asia win for MSLGROUP in India came through cross-regional cooperation with MSLGROUP’s team in the US, which is already a partner to Brother. MSLGROUP’s India team is providing advisory and execution for corporate positioning, media relations, and social media. (MSLGROUP in India through 20:20 MSL)
Johnson Controls. MSLGROUP was entrusted a multi-market assignment, hubbed from Singapore but covering also Indonesia and Thailand. MSLGROUP is providing strategic communications counsel across markets for the Building Efficiency business. (MSLGROUP in Singapore)
Usha. Renowned, multi-product consumer durables manufacturing, marketing and distribution company Usha has chosen to partner with MSLGROUP in India, which has been entrusted to provide advisory for Usha’s corporate reputation management and product-related communications for the company’s diverse portfolio. (MSLGROUP in India)

In separate but related news, MSLGROUP in India recently released a string of new business wins for June and July -– please read more here

MSLGROUP Asia is committed to investing in its people, helping colleagues learn and grow to become trusted advisors to clients. Through a robust Learning & People Development program, the network has maintained its leadership in the industry with best-in-clas