MSL Wins Communications Mandate for Zydus Wellness Brand Sugar Free

MUMBAI – 21 December 2017 – Zydus Wellness, a leader in the category of Sugar substitutes, health and skin care products, has engaged MSL for its corporate and brand communications mandate for Sugar Free, starting in November 2017.

Zydus Wellness offers an array of wellness products that enriches one’s life and it’s DNA is to build emergent categories with differentiated products that are good for consumers. The marquee offering being Sugar Free since 1988 has transformed from sugar substitute for diabetic patients into a lifestyle brand for the calorie-conscious, busy and healthy urban dweller.

Schubert Fernandes, Executive Director, MSL India said, “We are delighted to partner with Zydus Wellness for Sugar Free, a household name for wellness. We look forward to delivering creative thinking that results in ground-breaking work. In the evolving landscape of multichannel communication platforms and changing lifestyles, we are honoured to support Zydus Wellness in their effort to make India a healthier country.”

Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “Zydus Wellness recognizes the rapid change in the lives of today’s generation and provides solutions that align with the values of nourishment, nurturing and energizing consumer lives. We are on a threshold of substantial growth based on innovations and portfolio expansion in India and across international markets. We are confident of the expertise our new communications partner, MSL, to support our organisational goals.“

MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others.

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About MSL

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. Comprising of three brands in India -- MSL India, 20:20 MSL and Publicis Consultants Asia -- MSL provides strategic counsel and creative thinking while championing champions client interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. The firm has been recognized as the 2017 Indian Consultancy of the Year by Fulcrum Awards and as the 2016 Asia Pacific Consultancy of The Year by both Holmes Report and PRWeek. The firm was recognized as a ‘Great Place to Work’ in 2014 & 2015, and was certified again in 2016.

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About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.

 

About Zydus Wellness Limited

Zydus Wellness Limited is the consumer products company from the Zydus Group. Zydus group is a pharma major with flagship organization, Cadila Healthcare Limited, a leading pharmaceutical company with significant global presence.

Zydus Wellness has been a pioneer in various categories it operates in. The company focuses on emerging segments and has its DNA of innovations with “Do good benefits” at the core of its business. Zydus Wellness commands leadership in the sugar substitute market, table spreads and the skin care segments.

In the sugar substitute market, Sugar Free is a market leader with a market share of 94% and targets health and fitness seekers apart from diabetics.

Nutralite is a market leader in the Fat Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.

Everyuth is a pioneer in facial cleansing space in India. It enjoys leadership in the scrub and Peel off Mask segments and is amongst the top players in the overall facial cleansing category with strong “Naturals” equity

Zydus Wellness Limited is listed on NSE and BSE and has manufacturing locations in Gujarat and Sikkim.