NEW DELHI, India – November 16, 2017 – MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Viju George as Managing Director of 20:20 MSL. George will assume charge effective January 1, 2018, while continuing his current responsibility as India Managing Director of Publicis Consultants Asia.
Viju George succeeds Amrit Ahuja, who is leaving the organization following a successful 21-year career with the firm, to pursue interests on the corporate side. As Managing Director, George will oversee the operations of 20:20 MSL, Publicis Consultants Asia, and Creative+, the firm’s creative wing, He will continue to report to the CEO, India of MSL, Amit Misra.
“Viju’s people-first leadership style and his PR industry expertise make him the right choice. His passion and drive will contribute immensely in building on the success of the firm in the years ahead,” said Amit Misra, CEO, MSL India on the appointment. “On behalf of MSL, I thank Amrit Ahuja for her years of vision, dedication and leadership. Under her leadership 20:20 MSL emerged as India’s leading technology/B2B PR firm, with a strong foundation that we will build on. We wish her the best in her future endeavors,” he added.
With over two decades of communications experience in both advertising and public relations, George has been with the organization for 20 years. He took over as Managing Director of Publicis Consultants Asia in December 2016. George will continue to focus on building the firm’s business while creating more efficiency and value for clients. In addition to the India roles, George will also take on the role as Technology Practice Leader for Asia.
MSL India has thrived in recent years by maintaining a three-brand strategy to meet the growing client need for specialized expertise: MSL India delivers multi-sector specialty, 20:20 MSL focuses on technology, and Publicis Consultants Asia delivers on new-age communication expertise.
For further information and media contacts:
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Shawn Xavier, firstname.lastname@example.org, +91 9561432081
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MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. Comprising of three brands in India -- MSL India, 20:20 MSL and Publicis Consultants Asia -- MSL provides strategic counsel and creative thinking while championing champions client interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. The firm has been recognized as the 2017 Indian Consultancy of the Year by Fulcrum Awards and as the 2016 Asia Pacific Consultancy of The Year by both Holmes Report and PRWeek. The firm was recognized as a ‘Great Place to Work’ in 2014 & 2015, and was certified again in 2016.
About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.