Luminous Experiential MSLGROUP recruits Xavier Daurian to General Manager position

Hong Kong, March 2, 2016 – Luminous Experiential MSLGROUP, the leading strategic and creative experiential agency in Asia, and part of MSLGROUP, the largest brand and reputation advisory network in Asia and Europe, today announced the appointment of Xavier Daurian as General Manager in Hong Kong. In this role, Xavier Daurian will work closely with Managing Director Dave Low to further expand Luminous Experiential MSLGROUP’s geographical presence, as well as to continue to work together with sister agencies in Publicis Groupe to allow for integrated client solutions unbound by channel, led and executed by experts.

Xavier Daurian brings over 13 years of experience in marketing and events, including 10 years in China. He joins MSLGROUP from Havas, where he developed and managed experiential and international events both globally and regionally in Asia. His previous client experiences include hospitality, PR and events for the Beijing Olympic Games and the Shanghai World Expo, the organization of the APEC CEO Summit in Manila and the coordination of global events for brands like Roland-Garros (the French Open), Huawei and Michelin. Previous roles also include the position of General Manager of Havas Sports and Entertainment in China.

Dave Low, Managing Director of Luminous Experiential MSLGROUP, said: “We are thrilled to welcome Xavier Daurian to the Luminous Experiential MSLGROUP team. With 10 years in Asia, he has deep knowledge and understanding of the region. In addition to this, his previous client experience spans very large scale events within both sports and entertainment as well as business to business, and includes world-class happenings such as the Olympics and the APEC Summit. Xavier’s skills are a great match with the DNA of Luminous Experiential MSLGROUP.”

On his appointment, Xavier Daurian said: “I have long admired the work done by Luminous Experiential MSLGROUP. They are truly the leading experiential agency in Asia. This is the perfect time to join. As clients are looking for more and more integrated solutions, being part of Publicis Groupe right now truly allows us to bring expert disciplines together to jointly conceive impactful client programs, and to execute flawlessly. This is attractive for any professional who wants to push the envelope and develop their skills, experiences and career in one of the most dynamic environments in the world — the APAC Region.”

After a successful 2015, Luminous Experiential MSLGROUP is kicking off 2016 very strong. This senior appointment follows an announcement in January, where CEI Asia recognized the agency as one of the Top 3 Best Event Agencies in Asia Pacific.