Luminous Experiential MSLGROUP celebrates 10 Luminous years

Hong Kong, June 22, 2015 – Luminous Experiential MSLGROUP, part of MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement agency, celebrates its 10th anniversary on the back of a fifth consecutive win at Marketing Magazine’s Agency of the Year awards. The experiential marketing consultancy won a bronze ‘M’ in the Event Marketing Agency category in Hong Kong this month reflecting its ability to continuously evolve and deliver experiences that not only move audiences, but also move the needle for an organisation.

Founded in 2005 in Hong Kong, Luminous Experiential MSLGROUP now also operates in Singapore and Macau. A boutique style agency that combines education and entertainment, Luminous Experiential MSLGROUP has partnered with the world’s biggest brands on some of Asia’s most iconic events during the past ten years. In 2008, the agency produced the high-profile Clinton Global Initiative. In 2013, it conceived and produced a 50th anniversary celebration for the Mandarin Oriental Hong Kong. An innovative event that pushed boundaries in event management; it featured a bespoke story projected onto the façade of the hotel. A trusted partner, Luminous Experiential MSLGROUP’s long-standing clients include CLSA, PwC, Prudential and Sands China.

To celebrate its tenth anniversary, the Luminous Experiential MSLGROUP Hong Kong team has been raising awareness and funds for The Conservancy Association whose mission is to safeguard the environmental resources in Hong Kong, China and the World by advocating policies, monitoring government, promoting environmental education and taking a lead in community participation. An employee-led CSR initiative, the team hiked 10 kilometres from the office in Causeway Bay to Repulse Bay, on the South of Hong Kong Island.

Dave Low, Managing Director, Luminous Experiential MSLGROUP said, “To win another award five years in a row at the prestigious Marketing Magazine’s Agency of the Year awards is testament to the continuous dedication and expertise of our passionate team members. I want to thank our clients for trusting us in creating memorable, innovative experiences that drive change. I would also like to thank the generous donations of clients, partners, friends and family for The Conservancy Association; and congratulate the team for raising over $100,000 HKD.”

Luminous Experiential joined MSLGROUP in 2012. As experiential specialists, Luminous Experiential MSLGROUP is uniquely positioned to provide integrated solutions to clients looking for true impact. Glenn Osaki, President, MSLGROUP in Asia said, “Congratulations to Luminous Experiential MSLGROUP on reaching this milestone. Together, we will continue to provide the best value possible for our clients through our three guiding principles of insight, integration and impact. By bringing science and art together, we ground our big ideas in big data insights; and create actual behavioral change and business impact for our clients through holistic, channel–neutral campaigns.”