July 24, 2017, India: MSL India (Publicis Groupe’s Strategic Communications and Engagement Firm) has further enhanced its integrated communications offering by hiring specialized talent to serve its clients’ dynamic content needs. The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise to tell their stories even more effectively and impactfully break through the ever-increasing content clutter.
Amit Misra, CEO, MSL India said, “We are very cognizant of the fact that our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.”
“We are confident that their specialized skill-sets and experience, will enable us to raise the sophistication of our market leading services to the next-level,” added Amit Misra.
MSL’s Strategic Content Specialists include:
Ashish Mehrotra, Chief Video Officer: With 10 years of experience in production and new technology, Ashish comes on-board to lead the in-house, national multimedia production team at MSL India. He joins MSL from Culture Machine, a popular digital media company and brings with him a strong understanding of visual multi-media and its various forms that resonate and work with specific audiences.
Ankita Chawla, Chief of Social Voice: With more than 10 years of experience in copywriting, digital marketing and social media management; Ankita will lead the charge for crafting and defining a unified brand voice for the social media platforms of MSL’s clients. Her career experience includes working with leading media and digital advertising firms; NDTV, Webchutney, Wunderman International.
Urvashi Pant, Chief Content Officer: With close to 15 years of experience in planning and producing content for television, digital and print media; Urvashi will lead the national content practice at MSL. Prior to MSL, Urvashi was associated with Times of India and India Today Group. Her last stint was as the deputy editor of Femina. She has also contributed to publications such as Lonely Planet, Elle, Marie Claire, Golf Digest and Mint Lounge.