Huawei picks MSLGROUP for strategic communications advisory in India; expanding relationship with MSLGROUP to five key markets

MSLGROUP extends expertise in counseling Chinese multi-market clients ‘going global’

huwaei 1 New Delhi, July 11, 2013 – – MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, has been appointed as Huawei Technologies’ strategic communications partner in India. The appointment is a further expansion and strengthening of MSLGROUP’s international relationship with the multinational networking and telecommunications services giant. MSLGROUP now provides advisory to Huawei Technologies in five key markets spanning two continents: its home market China, Germany, Brussels, France and India. A global top four strategic communications and engagement consultancy, and the largest in China, India, Europe and Asia overall, MSLGROUP’s market leading footprint and broad capabilities in China, as well as its large international presence, reputation and expertise, has enabled MSLGROUP to play a prominent role as strategic advisor to Chinese companies ‘going global.’

Commenting on the partnership, Suresh Vaidyanathan, Head – PR & Brand, Huawei India said, ” Partnering with MSLGROUP means that we not only get to work with the strongest player locally, we also get to tap into MSLGROUP’s global network of expertise and best practice based on their work with Huawei in several of our key markets. Also as Huawei embarks on a journey to become an ICT player, there was a need felt to align with a global network that can help communicate our long term global vision.”

“In Forbes’ Global 2000 list of the largest companies in the world, 136 are from mainland China, a number trumped only by the US and Japan – and one set to rise. MSLGROUP’s expanding relationship with Huawei is just one of several examples of MSLGROUP partnering with large Chinese companies to enter and succeed in markets outside of China. Through our integrated global network and world-class advisory services, international brands can rely on our trusted advisors to provide effective counsel in their key markets”, said Glenn Osaki, Asia President, MSLGROUP. For the most recent appointment, MSLGROUP in India will offer strategic communications counsel to ensure Huawei’s brand positioning within its three established business groups: Networking, Enterprise and Devices, in addition to communicating the company’s recently enhanced portfolio with consumers and stakeholders.

Commenting on the India appointment and the expanded partnership, Amrit Ahuja, Client Engagement Director for 20:20 MSL, part of MSLGROUP, and Regional Director, B2B & Technology for MSLGROUP Asia, said, “While we were selected locally in India for our capabilities and expertise in this market, it no doubt allows for better and more seamless advisory as we work with Huawei in several of their key markets”. The nationwide communications efforts will be spearheaded by 20:20 MSL’s National Capital Region office in New Delhi, and supported by seven satellite offices spread across India.