Our Guide to Vine [Storytelling in Six Seconds]

Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.

Dimitri Granger, Managing Director at PCNI in Paris, commented, “Vine is quickly gaining momentum: a tweet including a Vine link is sent every 5 seconds and as of August 2013, the platform already had 40 million unique users. A platform that’s growing at an astounding rate, it’s one that shouldn’t be ignored, and one that offers marketers and institutions a huge opportunity for engaging, concise and creative storytelling.”

Part of MSLGROUP, PCNI is a social and digital PR agency with 35 consultants passionate about all things digital. The agency’s specialties include: e-reputation management, crisis communications, community engagement, data analysis and digital storytelling.

Vine Key Facts:

  • A Vine has a 400% greater chance of being seen than any other type of video
  • There are today 40 million unique users on the platform
  • A tweet including a Vine link is sent every 5 seconds
  • Vine activity globally peaks between 10 and 11am Eastern Time, US