On January 9, MSLGROUP released the Chinese version of the global study, The Social Wisdom of Wired Women Around the World. MSLGROUP’s very own digital experts, Stephanie Agresta, Global Digital and Social Media Director, Vic Wang (Wang Si), Senior Director of Interactive Marketing Center at Genedigi MSLGROUP, in collaboration with iResearch experts shared valuable insights on how social media is shaping the lives of wired women in China, US, UK and Brazil, and how they are changing the digital landscape in their respective countries.
Glenn Osaki, Asia President, MSLGROUP speaks to the audience about MSLGROUP’s digital and social media capabilities Stephanie Agresta , Global Digital and Social Media Director, MSLGROUP shares key learning from the global study Vic Wang (Wang Si), Senior Director of Interactive Marketing Center at Genedigi MSLGROUP, shares case studies and MSLGROUP’s insights on Chinese wired women
This is valuable to marketers looking to engage more effectively with women. For instance, the study elaborates how Chinese wired women follow distinct “paths to purchase” in social media that vary by product category and market. When purchasing goods and services, Chinese wired women turn to social and digital media as a source of information at nearly double the rates of traditional media, no matter if the item is purchased on or offline.
Check out the Chinese infographic below, or download the Chinese version of the report here.