Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
As trusted advisers to our clients around the globe, we’re committed to helping them navigate the complexity of today and prepare themselves for the even higher complexity of tomorrow.
To do this well, we need to live in two modes at all times: the now and the next. We need to acknowledge the trends that are already here and we need to anticipate the groundswells that are on the horizon. In short, we need to find a way to synthesize powerful insights into valuable foresights.
Our approach is to crowdsource the web platforms and brand programs in the areas of social data, crowdsourcing, storytelling and citizenship that are pointing to the future of engagement, find the interconnections between them, identify the patterns they form, then extrapolate these patterns into the future. Over more than a year, we have studied hundreds of web platforms and brand programs and synthesized them into the ten frontiers for the future of engagement.
Here are the most important patterns we see across these ten frontiers:
Welcome to our brave new world!
It’s not an easy world to navigate, but it’s a Darwinian one, in which competition is open to all, and where the best will dominate.
Finally, I would like to express my gratitude to all our planners around the globe who have shared their insights on the MSLGROUP Insights Network, with a very special mention for our colleagues Gaurav Mishra and Nidhi Makhija, who have synthesized these insights into foresights.
You can also read Now & Next: Future of Engagement here: http://asia.mslgroup.com/introducing-the-now-next-future-of-engagement-report/